Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype?

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. But with ecosystem-driven marketing, you create a content solar system with its own gravitational pull.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

TrustRadius Marketing

JANUARY 17, 2023

Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality. IaaS Solutions for Small Businesses. ” Benefits of Using IaaS Solutions.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. Processing.Please wait.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Studies Automation 99

Marketing Insider Group

DECEMBER 1, 2023

Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. The top level objective of sales coaching is clear. But what does this really mean?

B2B Sales 167

B2B Sales Effectiveness Work Management Marketing Management 167

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 108

Social Media Work Management Marketing Management Social Marketing 108

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Vision Edge Marketing

JULY 26, 2018

How organizations approach their MarTech differs among various organizations. The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

ClickZ

APRIL 18, 2020

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Martech

JUNE 5, 2023

Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business. Part 1: Different cultures Marketing : “I don’t know. Let’s test it.”

Effectiveness 93

Effectiveness Work Management Planning Marketing Management 93

ClearVoice

MAY 27, 2024

High-quality content is crucial for accelerating your marketing results and delivering long-term dividends for your business. However, many marketing teams struggle with producing content that truly converts while managing other marketing priorities. Does that sound familiar? If so, ClearVoice can help.

Advertising Agencies 52

Advertising Agencies Bandwidth Content Marketing Management 52

TrustRadius Marketing

APRIL 23, 2021

There are many different levels of shopping cart software, offering varying degrees of complexity. Others may want inventory management and a full online store as in an eCommerce platform. Free shopping cart software will often have limitations restricting functionality or scope. Which Shopping Cart Software is Right For You?

Work Management 52

Work Management Marketing Management Software Paid Content 52

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM changes the challenge for marketers. Marketing Fundamentals and New Approaches.

Account Based Marketing 134

Account Based Marketing ABM Digital Asset Management Planning 134

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

TrustRadius Marketing

JANUARY 17, 2023

Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality. These infrastructure solutions can run apps, websites, and other digital services.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

TrustRadius Marketing

JANUARY 17, 2023

Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality. These infrastructure solutions can run apps, websites, and other digital services.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

FunnelEnvy

SEPTEMBER 19, 2022

Software is essential for successful B2B marketing campaigns, but it’s only half the battle. You can have the most sophisticated software deployed on top-of-the-line hardware – but if you don’t have the right people running it, you won’t maximize your (likely significant) investment into these resources. Internal Assignment.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

SmartBug Media

NOVEMBER 22, 2023

Optimizing touchpoints requires a lot of trial and error, in-depth market research, tedious data cleanup, and interdepartmental cohesion. Alignment, or cohesion, between teams means your sales, marketing, and customer success departments execute smooth handoffs, follow clear processes, and experience minimal friction.

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Contents 1. Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. But, with all the solutions out there, how can you ensure you choose one that fits your needs? Driving more organic traffic to your site.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Hubspot

DECEMBER 29, 2021

Here, we'll take a closer look at the concept, see some examples of what it looks like in practice, go over how you can put an effective incentive compensation plan together, and review some of the preeminent incentive compensation software on the market. Gainsharing Plan. Incentive Compensation Plans.

Planning 70

Planning Enterprise Management Work Management Marketing Management 70

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Marketing AI 83

Marketing AI Brand Identity Branding Planning 83

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. Here is a look at how you can bring consistency to your content marketing strategy this year. Solutions to Common Problems. Entertainment.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

SmartBug Media

SEPTEMBER 4, 2023

As the digital age continues to unfold, the line between internal departments becomes blurrier—especially the boundary separating marketing and sales departments. Similar standard objects and seamless activity sync are just two of the numerous capabilities that make a HubSpot-Salesforce integration beneficial for your organization.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

SmartBug Media

MAY 8, 2024

In the dynamic landscape of digital marketing and customer relationship management, HubSpot produces one of the most powerful solutions for streamlining operations. The Importance of HubSpot Integration Picture this: All of your data is scattered across different platforms, making it difficult to manage and track.

Hubspot 64

Hubspot Enterprise Management Advertising Agencies Work Management 64

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. But as more marketers try to use this as some sort of silver bullet, one thing quickly becomes clear: Not everyone needs to do account-based marketing.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

SmartBug Media

JANUARY 7, 2021

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. 2020 threw us (by us , I mean “the collective marketing leaders of the world,” us ) a freaking curveball that we’re all still feeling a bit crippled by.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Planning 98

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? When thinking about answering this question, my mind goes to a list of seven core responsibilities: Planning. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Launch Marketing

DECEMBER 5, 2017

You’ve had a world-shaking business idea, you have created a unique product or service that solves an unaddressed customer pain point and now your organization is ready to take the company live and start creating a difference for your target audience. Building an In-House Marketing Team. Hiring a Marketing Agency.

Paid Search Agency 75

Paid Search Agency Advertising Agencies Ad Agencies Work Management 75

Sprout Social

OCTOBER 29, 2019

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. In this post, I’m sharing four of the ways I prioritize and manage my time every day so I have more time to strategize, grow professionally and keep up with the speed of social. The solution?

Bandwidth 46

Bandwidth Template Work Management Curation 46

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. Inspiration for your social media marketing pitch.

Social Media 120

Social Media Social Marketing Campaigns Planning 120

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction? Is ABM Right for Your Organization?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128