LeadSquared

JULY 22, 2014

How can LinkedIn be used for content marketing? Other than posting your regular blog stuff on LinkedIn like other social networks, you can make use of LinkedIn’s publishing platform now, as LinkedIn has opened it for users other than influencers as well. Any tips about LinkedIn Ads? Question 27.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Boosting employee engagement for your HR team.

Paid Content 81

Paid Content Budget Programs Brand Identity Branding 81

Hubspot

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. 35% of respondents said YouTube. When I asked consumers "On which social media platform do you most commonly watch videos?", Data Source.

Social Media 101

Social Media Video Marketing Media Youtube 101

Sprout Social

MAY 18, 2022

And the truth is, like most social media marketers, we have limited time and bandwidth. For example, I manage our engagement networks—Twitter, LinkedIn and Facebook. Our other accounts—TikTok, Instagram, Pinterest, Spotify and YouTube—are our awareness networks. How we manage our 10 social media accounts.

Social Media 86

Social Media Media Work Management Personalization 86

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. And why should they be? And we have! it depends.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

APRIL 27, 2020

Here's a fun little challenge for you: name three marketing strategies you'd recommend to someone who's getting their start in the field. This is what I'd suggest — social media marketing, email newsletters, and content offers. As marketers, we can pretty much list useful, tried-and-true marketing tactics like clockwork.

Tactics 101

Tactics Webinar Metrics Online Marketing Planning 101

Hubspot

APRIL 2, 2024

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. Social selling is not social media marketing. Much like “traditional” marketing and sales efforts, the activities I just mentioned are what drive people to you or your business.

Video Marketing 71

Video Marketing Marketing & Strategy Ad Frequency Custom Publishing 71

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

ClearVoice

MARCH 3, 2019

Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Tools for creating and improving content for email marketing: 1. Which content creation tools should you use? Movable Ink.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Vidyard

MAY 1, 2020

Social media marketing isn’t just a dumping ground for your existing video content. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. How Video on Social Media Differs Based on the Network 2.1 YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Single Grain

AUGUST 10, 2023

When it comes to digital marketing, the pool of options seems to be growing with each passing month. In an ideal world, we as marketers would have a robust marketing plan so comprehensive that it meant we were producing content every day of the week in practically every possible placement you can imagine.

Planning 52

Planning Template Resources Allocation 52

Sprout Social

FEBRUARY 8, 2017

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Do I Have to Be on Every Social Network? Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose. Answer: No.

Social Media 110

Social Media Media Network Marketing Social Networks 110

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. That's because it's a social network made specifically for professionals!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SocialPilot

FEBRUARY 21, 2024

So, whether you are a small business owner, a brand manager, or a seasoned marketer, exploring these 15+ best social media post ideas for businesses will help you increase your online presence and take your business to new heights. Did you know 60% of marketers reuse content 2-5 times ? Let’s get started.

Social Media 79

Social Media Media Webinar Metrics Business 79

Martech Advisor

JANUARY 21, 2020

Social networking. The convergence of omnichannel marketing and customer experience makes DXP a potent solution to deliver both. Similar to email marketing, you can schedule social media posts for newly published content. Blogging platform. News/publication. Online store. Online learning website, etc.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Vidyard

MARCH 8, 2021

Social media marketing isn’t just a dumping ground for your existing video content. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. How Video on Social Media Differs Based on the Network 2.1 YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Content marketing gets 3X more leads than paid search advertising.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106