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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If the people responsible for your content marketing aren’t good writers or editors, they need to find someone who is. If you know you need content, but have no idea where to start, many content marketing experts can help you get on the right track. B2B Online Marketing Blog Content Marketing'

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. These goals include increasing brand awareness, generating leads, or boosting engagement.

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Net Neutrality: Others Are Mourning Its End, But Advertisers See A Silver Lining

QuanticMind

In order to see why, let’s take a look at what the end of net neutrality might mean for both users and online advertisers. It is also useful to explore how marketers and advertisers can put this change to good use generating traffic and eyeballs for their clients. The Rise of Bandwidth Offers.

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Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Anything Goes Marketing

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. It means that search marketing is working! Tags: B2B search anything goes marketing. What does this all mean?

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12 Tips to Write Better SEO Content

KoMarketing Associates

What if to get the results you want, you need to produce more content than your bandwidth? By giving this content new life, we were able to support lead generation efforts and create additional visibility – without the time it usually takes to produce an in-depth asset. Repurpose Existing Content.

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100+ questions you must ask when developing a website

Martech

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. It’s marketing that determines the layout of the site. It’s marketing that constructs effective navigation layouts. Sorry, developers.

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Social Media 101 for Technology Firms

Hinge Marketing

But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. Know your bandwidth. Everyone has their skillset and their bandwidth. Know the right channels. On Twitter or LinkedIn?