Martech
MARCH 9, 2022
. “One of the big gaps we noticed, especially during the advent of marketing automation, is that everybody really shifted their focus to the containers — when you were going to send something out — and a lot of engineering, data, technology, operational resources and marketing bandwidth went into that, and the content wasn’t relevant.”
Contently
MARCH 31, 2017
As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments. So how are content marketers taking advantage of these benefits?
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Sprout Social
FEBRUARY 17, 2022
With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. ” — Jesse Forrest, Founder of CopywritingCrew.com. It’s a constant time suck, especially when you have other tasks to manage. It also maintains consistency.
Influitive
JANUARY 15, 2016
We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.
Allocadia
JUNE 14, 2019
Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. For example, by integrating their tech stack Commvault created more bandwidth for marketers to take on activities that would more deeply engage customers. The Evolution of Marketing Ops Analytics and Measurement.
Allocadia
DECEMBER 11, 2018
Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. For example, by integrating their tech stack Commvault created more bandwidth for marketers to take on activities that would more deeply engage customers. The Evolution of Marketing Ops Analytics and Measurement.
Sprout Social
JUNE 15, 2023
Limited bandwidth. With a solution like Employee Advocacy by Sprout Social , you can put all your shareable content in one place so your staff and volunteers can quickly and easily post approved content to their social networks—extending your reach far beyond your bandwidth and budget. Understaffing. Highly-scrutinized, tight budgets.
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