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The state of social media investment: Five key takeaways for European businesses

Sprout Social

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Your C-suite pitch: Traditional social media tactics are becoming less reliable. After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. And employees want to post about their companies.

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What’s the Mesh and Why It Matters for Marketers

Adobe Experience Cloud Blog

To begin, the rise of “smart” devices is continuously increasing the capabilities of social media and digital marketing sectors. Additionally, by essentially becoming our own wireless networks, we are then given the opportunity to market our own social pages as well as businesses for traveling entrepreneurs. Mesh Marketing.

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. And therein lies the difference. Comments welcome.

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4 Major Ways Your Creative Agency Can Make Money

Hubspot

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. For instance, let's say I charge $125 for social media services for one campaign. Owned Media. Creative agencies take on a large workload.

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Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

But] podcasts need to be fully incorporated into your marketing campaigns and amplified across every channel to be effective — including blog posts, social media, landing pages, and ad retargeting.". As Shapiro asserts, "There will be scenarios where live broadcasts are going to be the most relevant way to engage a community (i.e.

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Mobile Growth Means New Challenges for Video Content Marketing

Content Standard

The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. Mobile video viewing is growing faster than ever. The days of TV-centric business models are over.