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The state of social media investment: Five key takeaways for European businesses

Sprout Social

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

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Employee advocacy stats to secure C-level buy-in

Sprout Social

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

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What’s the Mesh and Why It Matters for Marketers

Adobe Experience Cloud Blog

The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? Mesh networks are resilient, self-configuring, and efficient.

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Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

Which leaves many marketers wondering: Which one is more worth my time? Clubhouse vs. Podcasts: Which Should Marketers Use? But] podcasts need to be fully incorporated into your marketing campaigns and amplified across every channel to be effective — including blog posts, social media, landing pages, and ad retargeting.".

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4 Major Ways Your Creative Agency Can Make Money

Hubspot

As a marketer, it's something I can't really help. My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. A creative agency, then, is one that offers services related to marketing and advertising. Hourly Rate.

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6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. The reason blogging doesn't work is usually a bandwidth issue, not a talent gap. It needs to be a core part of your marketing strategy.

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Mobile Growth Means New Challenges for Video Content Marketing

Content Standard

The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. This meteoric growth means marketers will need to fast-forward plans to boost mobile as part of their video strategy.