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The state of social media investment: Five key takeaways for European businesses

Sprout Social

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

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4 Major Ways Your Creative Agency Can Make Money

Hubspot

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. For instance, let's say I charge $125 for social media services for one campaign. Owned Media. Creative agencies take on a large workload.

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The Ultimate Guide to Objection Handling: 40 Common Sales Objections & How to Respond

Hubspot

Perhaps the easiest competitor-related objection to handle, this phrase is worded in a way that broadcasts your prospect’s feeling of being trapped. Word-of-mouth reviews are powerful, which can be both a blessing and a curse. Pay special attention to complaints that could be solved with your product. X is just a fad.”.

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10 B2B Social Media Strategies That Work For Any Industry

Hubspot

B2B businesses are proof that any business can be successful on social media. Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a playground for social content. Ultimately, these companies need to figure out what their audience wants to see to truly reap the benefits of social media.