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FEBRUARY 2, 2016

Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The Internet will become the largest medium for advertising in 2016 (ahead of TV). MediaPost ). The CMO Survey ). Social ad spending has doubled over the past two years. iMedia Connection ). Payfirma ). BannerSnack ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

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JUNE 14, 2016

” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: Hubspot, SiteTuners.

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MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B Marketing 100

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APRIL 10, 2018

HubSpot ). But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

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APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

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Social Media Media Work Management Marketing Management 100

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APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). The Walmart blogging scandal is a classic case study in what not to do, but the problem isn’t limited to big companies or to the b2c world.

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Social Media Allocation Media Marketing Automation Services 100

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DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Fee-based platforms like Compendium and HubSpot are also search-friendly. Fresh content. WordPress plugins.

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MARCH 27, 2018

Instagram is the most used social network by B2C social media influencers. This is primarily true on the B2C side, however. 92% of influencers say Instagram was the social network they focused on most in 2017, and 87% expect it to be their top focus this year. MarketingProfs ). Photos see more engagement than videos on Instagram.(

Stats 242

Stats Twitter Linkedin Planning 242

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FEBRUARY 20, 2018

Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. But B2C emails get 57% more opens on mobile devices than B2B email. There are also about 1.3 billion tablets in use today. Roughly one-third of those are Apple iPads. Jeff Bullas ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

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OCTOBER 27, 2015

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

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MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Bluleadz ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

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OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

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FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated? However, 24% of B2B marketers identified content marketing as their most exciting opportunity, compared to just 11% of B2C counterparts. ( Do consumers actually listen to brands? 68% of U.S.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

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SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections.

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DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. by HubSpot. by HubSpot. It Depends On Proving Your ROI by Forbes.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

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APRIL 22, 2014

So, from out of the land of theme parks filled with 20-somethings who appear to have made bad life choices, 40-somethings who’ve obviously made good ones, children, tweens, teens, and the young at heart—come 10 B2B marketing business lessons from Walt Disney World and Universal Studios. Be true to your brand.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

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MAY 20, 2013

9 Ways to Make Your Marketing Analytics Actionable by HubSpot. While not likely to be needed by most b2b marketers, these new tools may be valuable to b2c brand marketers investing in mobile app development. 8 ways to use Google Analytics beyond keywords by iMedia Connection.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

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SEPTEMBER 10, 2012

Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Lisa Cramer. LisaJCramer. Laura Fitton.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

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SEPTEMBER 10, 2012

Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Lisa Cramer. LisaJCramer. Laura Fitton.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

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JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Twitter’s key strength is in driving traffic to informative online content including news and blogs.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

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MARCH 3, 2011

5 Items to Delete From Your Website Today by HubSpot Blog. by B2C Marketing Insider. As websites become more complex, with video, Flash, social media icons and more, Brian Halligan offers a handful of suggestions for what to remove from your site, such as industry jargon and long blocks of text. Is It Time For A Website Redesign?

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

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JANUARY 16, 2012

How to Be an Awesome Blog Commenter by HubSpot Blog. Sarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco , a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds. are easy to find. Blogging Tools and Resources.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

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SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

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JANUARY 17, 2011

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side. 86% of B2B firms are using social media, compared to 82% of B2C outfits. by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

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OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Facts, Figures & Stats.

Twitter 100

Twitter Stats Tools Tips 100

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AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

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FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. A multi-channel marketing platform primarily for B2C marketers. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 8) Curalate. Google Review Count: 181.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

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JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. 93% of B2B marketers use content marketing, content marketing is an effective way to engage your fans and followers, whether you’re a B2B company or a B2C company.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 50 Ways to Measure Success in Social Media by B2C Marketing Insider. Adoption soared. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. 85% of Inc.

Social Media 100

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SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

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FEBRUARY 27, 2012

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. 21 Awesome Ideas to Grow Your Email List by HubSpot Blog. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

Email Marketing 100

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MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) running Facebook ads).

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

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AUGUST 18, 2012

B2C Facebook interaction is 30% higher than average on Sundays. According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” BtoB Magazine ). Marketing Charts ). Econsultancy ).

Paid Content 100

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JUNE 6, 2011

Under Epi’s leadership, his agency has landed several clients in B2B and B2C to personal branding services for high caliber CEO’s like John Basil Georges and QR Code ad campaigns like Tissot Watches. Mike is the CMO at HubSpot in Boston, a marketing software company. Mike Volpe – @mvolpe.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

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NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 ” Note that these results are skewed toward larger enterprises and B2C advertisers. And 73% of U.S. Fridays at 4 p.m.

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