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MarTech’s digital transformation experts to follow

Martech

followers) X/Twitter: @tcrawford (20.6K followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Shiva Corporation and Forrester Research. followers) X/Twitter: @MaribelLopez (15.4K followers) X/Twitter: @danielnewmanUV (50.6K

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 4. Mobile devices dominate YouTube views, but TV is gaining.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Here’s a great example of the referral program from Google Apps in action. Optimize your site for mobile speed.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion mobile internet users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Approximately 66% of people have discovered a new business on Twitter. Sparktoro).

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Inbound Marketing Goes Global

Hubspot

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.