Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Welcome to the new world of B2B communications. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 3, 2013

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

FEBRUARY 24, 2011

IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. Be careful of dismissing mature technology just because it isn’t cool any more.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

AUGUST 26, 2011

The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. “We million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. <a

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50