Digital B2B Marketing
MAY 22, 2012
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The buying process may take 12 to 18 months. The solution isn’t simple.
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Digital B2B Marketing
MARCH 19, 2012
Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. The discussion highlighted three specific areas where content is challenging B2B inbound marketers.
Digital B2B Marketing
NOVEMBER 6, 2012
However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. What perception is today’s marketing creating?
Digital B2B Marketing
MAY 3, 2012
Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.
Digital B2B Marketing
MAY 31, 2012
In B2B marketing, bad data represents a huge lost opportunity. Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate. Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers.
Digital B2B Marketing
OCTOBER 15, 2013
For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions.
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