Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. However, in the world where we have an unending stream of data about customers and prospects at our fingertips, we also need more data scientists who can help companies analyze data and identify the most important buying signals.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. 360 Degree view of your prospects and customers. Predictive analytics platforms combine all of this internal and external data to identify thousands of data points around each prospect and customer that you have. They bring several capabilities to bear.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. 360 Degree view of your prospects and customers. Predictive analytics platforms combine all of this internal and external data to identify thousands of data points around each prospect and customer that you have. They bring several capabilities to bear.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

OCTOBER 12, 2015

“Ever stop and wonder if everything you know about B2B marketing is wrong?” ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel. ” That’s the question on the top of Sangram Vajre ‘s mind. And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MARCH 16, 2016

While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MAY 4, 2016

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. On the other hand, intent data can be used in many ways beyond identifying prospects. Intent data provides an indicator of a company’s willingness to engage with you. Why is that?

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

SEPTEMBER 21, 2016

By knowing who to call first, sales reps are building an accurate pipeline and avoiding cold calls to prospects that will never convert. Predictive marketing solutions help companies get a complete view of the B2B customer world, so they understand who their ideal buyer is, and then can go find new prospects that fit that buyer profile.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100