How do you allow prospects to get closer to your product?
Anything Goes Marketing
MARCH 24, 2007
In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. back to the microsite.
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