Anything Goes Marketing

MARCH 24, 2007

In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. back to the microsite.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

FEBRUARY 12, 2007

The first site is a microsite called Experience Old Spice (a nice play on words). Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: old spice , blog marketing , seth godin , b2b , b2c , experience old spice , interactive marketing , tony stewart. How are they doing it?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100