Remove B2B Remove Lead Nurturing Remove ROMI Remove Segmentation
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Gold Calling vs. Cold Calling

ViewPoint

First, gold calling requires the caller to take strategic approach to call planning, including creating a detailed playbook, identification and segmentation your market, developing lead qualification criteria, efficient reporting on your calls, effective call training, and weekly contact between the callers and the team receiving the leads.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Segmenting the market based on products or services is easier than ever, using the algorithms leveraging artificial Intelligence (AI) & machine learning (ML).

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Marketers use blended ABM strategies to scale up their sales.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The tool has some advanced features as well like list segmentation, A/B testing, autoresponders & software integrations.

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How to Define & Measure Social KPIs – Part 4

Valasys

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content.