Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?

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Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects.

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Zoominfo

OCTOBER 28, 2020

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. They collect the data in real time, but they need time to process and package it for their customers.

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Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

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Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? The good news?

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Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

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DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

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Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Marketing Interactions

NOVEMBER 15, 2021

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. The problem is that intent is often confused with interest.

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Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? 3 key benefits of intent data 1.

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Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data.

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Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

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Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

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Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

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Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Now that you have your data, you can learn the rope because the ball is in your court!

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Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Now that you have your data, you can learn the rope because the ball is in your court!

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Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? So what types of insights can intent data provide?

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Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. According to Salesforce , B2B buyers are 2.8

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Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. Intent data is an intricate record of their online actions, encompassing a diverse array of activities, from the keywords they search for to the content they voraciously consume.

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Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Email campaigns 4.

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SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data? What are B2B Intent Data Providers ?

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Visitor Queue

JUNE 24, 2021

The post 6 Best B2B Intent Data Providers appeared first on Visitor Queue Blog | Identify Website Traffic. Once you find these leads, a portion of them always drop out of the funnel along the way. Wouldn’t it be amazing to see what they were thinking? This is […].

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The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That?

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Martech

MARCH 16, 2022

Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences , part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. The post TrustRadius adds LinkedIn intent data integration appeared first on MarTech.

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RDIGS

MAY 25, 2023

Introduction: As a B2B marketer, achieving maximum return on investment (ROI) is a top priority. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. B2B intent data is a valuable resource that provides insights into the activities and behaviors of your target audience.

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NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

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Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data? Types of Intent Data.

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PureB2B

JUNE 13, 2022

That’s because data provides companies with essential insights into customer behavior, market competition, and opportunities for future growth. For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board.

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Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

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SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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