B2B, In-market Prospects, Intent Data and Tools

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

Intent Data

Intent Data Intent Demand Generation Buyer Intent

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data

Intent Data Intent Top of Funnel Intent Signal

Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.

Intent Data

Intent Data Demand Generation Agencies Demand Generation Intent

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? First-Party Intent Data.

Intent Data

Intent Data Demand Generation Intent Demand

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. In the following three cases, equipping sales reps with intent data can help improve your retention rates. Intent data helps them do just that by creating common ground between sales and marketing.

Intent Data

Intent Data Intent Purchase Intent Intent Signal

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? What Users Say.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

Is the quality of your data hindering your ABM success?

eTrigue

JANUARY 16, 2024

If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market.

Account Based Marketing

Account Based Marketing ABM Data Hygiene Gartner

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

Intent Data

Intent Data Intent Account Based Marketing ABM

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Firmographic data. Technographic data .

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

Marketing AI

Marketing AI B2B Sales Personalization Paid Search Agency

Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well.

Ideal Customer Profiles

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics

Step Up Digital Ad Delivery with PureABM

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals.

Paid Search Agency

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

6sense

JANUARY 3, 2022

B2B buying is changing fast, and it’s practically impossible to reach the right buyers using traditional methods — including digital ads. But with an account-based advertising approach and the right tools, your revenue team can generate the kind of engagement that can supercharge conversions.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

What’s the Difference Between First-Party and Third-Party Intent Data?

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data

Intent Data Intent Account Based Marketing ABM

B2B Marketing Zone

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Content + Intent Data: The Rise of First-Party Data

Trending Sources

Intent Data Redefines Demand Generation for Cybersecurity

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

2023’s 19 Best Sales Prospecting Tools

Is the quality of your data hindering your ABM success?

Intent Data Industry News: ABM, Google, Dynamic Targeting

5 Key B2B Data Types Your SDRs Need to Excel

Add a Personal Touch to B2B Sales with Artificial Intelligence

Our Take on 3 B2B Marketing Predictions for the New Year

Step Up Digital Ad Delivery with PureABM

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

What’s the Difference Between First-Party and Third-Party Intent Data?

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