Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

MARCH 28, 2022

As a solution provider to these types of buyers, it’s your role to not only market to them efficiently but generate a pipeline of high-quality leads to manage. Lead generation is the result of passive thought leadership and segmented marketing outreach. Call to Action. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

NetLine

MARCH 7, 2022

Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. Sometimes, no matter how hard we work on our content, it’s just not what our ideal buyers are looking for. .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising? Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. But guess what? It’s PureABM by DemandScience!

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. But guess what? It’s PureABM by DemandScience!

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts. B2B buyer’s journey.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

PureB2B

JUNE 16, 2022

Europe’s GDPR law penalizes companies that send unsolicited emails with hefty fines—it’s essential that as a B2B business you can demonstrate that there’s a ‘legitimate interest’ reason why you’re emailing a person or business. B2B leads don’t stay in the same segment forever. There can be greater consequences too.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. As digital marketing has evolved, so has the need for improved data. Take Advantage of Account-Based Marketing.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

TrustRadius Marketing

OCTOBER 3, 2022

Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

TrustRadius Marketing

OCTOBER 3, 2022

It’s also important to note that TrustRadius only includes accounts that are researching a brand’s products, their competitors’ products, or their category, which ensures brands are only reaching relevant, in-market buyers. This is how we know these are in-market buyers closer to a purchase. Product intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

PureB2B

JUNE 9, 2022

In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. Implement More Effective Email Segmentation. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PureB2B

MAY 20, 2022

So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in of B2B sales and marketing professionals report improving their lead conversion rate by 30% by using intent data. It’s easy to see why B2B companies like working with intent data.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

6sense

JANUARY 7, 2016

We believe the best thing marketing leaders can do to ensure that they’re taking advantage of the newest tools at their disposal, while remaining focused on making an impact, is to establish the right marketing team. The first section represents the very basics of B2B marketing that every team needs.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Predictive intelligence is giving B2B companies better visibility into their buyers.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Target your audience using audience segmentation, location-based targeting, and platform targeting. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Without further ado…. Let me know!

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Sword and the Script | B2B

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. Yet there is only a single-digit percentage of customers in-market at any given moment.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. 55% of sales leaders are using intent data to grab in-market leads. Find Lucrative B2B Leads on the Spot.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Engagio

OCTOBER 6, 2023

This causes disputes over who sourced opportunities and makes it much harder to draw a direct line between the marketing budget and revenue. Only 5% of B2B buyers are in-market to buy at any given time — leaving a massive 95% out-of-market. But sometimes, one side gets more attention than the other.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Inbox Insight

NOVEMBER 3, 2023

Ready to attract and engage your in-market B2B buyers? To access the latest demand generation content, visit our extensive B2B Marketing Resource Center. Collaborate with industry influencers Influencer marketing is a powerful strategy to give your demand generation campaign a boost.

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

TrustRadius Marketing

OCTOBER 3, 2022

This change in consumer behavior is a key takeaway from TrustRadius’ 2022 B2B Buying Disconnect Report: The Age of the Self-Serve Buyer , which found that virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. Downstream and in-market buyers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

LinkedIn offers some of the strongest targeting attributes available for B2B brands. Using LinkedIn Matched Audiences can also help you break through the noise and connect with buyers in a meaningful way. But how do you know if the companies that fit your ICP are actually in-market? What is a Matched Audience on LinkedIn?

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 84

Intent Data Intent Content De-duplication 84

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52