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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Is the traffic mostly generic? Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. If so, it should probably be on your core tracking list.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Return on Marketing Investment (ROMI). Website traffic, for instance, has exploded. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Revenue Growth.

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

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How to Define Social ROI for B2B marketing

Valasys

Source: HubSpot). Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018).

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Reddit is among one of the many social media channels that have emerged as an operative source of referral traffic. According to HubSpot, over 40% of the world’s population is on social media. Referral Traffic being fetched by Reddit: Building a well-engaged list of followers on Reddit must contribute to the website traffic.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

The marketers, therefore, need to run campaigns based on artificial intelligence insights on all the social media channels as well as on additional referral channels fetching in website traffic or adding to the number of prospects on the social media platforms.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The email tool from HubSpot is free for up to 2,000 emails per month.