Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

EveryoneSocial

SEPTEMBER 28, 2021

Jay Baer ] Marketers rated the quality of a word-of-mouth lead to be 4.28 91% of B2B buyers are influenced by word-of-mouth when making buying decisions. [ Ogilvy Cannes ] 56% of B2B purchasers look to offline word-of-mouth as a source of information and advice. on the 5 point scale. Writers Block ].

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success. higher open rate than normal email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

JUNE 19, 2020

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

MLT Creative

MARCH 18, 2011

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. I also appreciate the power of social media, and that – along with my love for all things bacon – leads me to apply what we do for our clients day-in and day-out to achieve victory in this contest.

WOMM 40

WOMM Peer-to-peer Business Paid Search Agency 40

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

B2B marketers can build an effective content distribution strategy using the following steps: 1) Study Your Target Audience: Content distribution is all about reaching out to your niche-specific audience with pieces of content that interests them.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. There is no dearth of people who think that monotonous B2B content can’t go viral. Nonetheless, B2B marketers can benefit immensely from a viral content strategy. Highly qualified leads can be generated using a viral content strategy.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. Tips to Leverage Creative B2B Marketing Ideas for Small Business Success. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success. Modern-day marketing isn’t cheap.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49