The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. 2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Marketing goals, competitors and target audiences all drive messaging.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy B2B Marketing Product 110

B2B Digital Marketer

MAY 23, 2024

Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. Unconsidered needs are customer needs that are not immediately obvious but can be uncovered through deep understanding and engagement, providing opportunities for differentiation and enhanced value.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Planning 73

Planning Demand Generation Marketing Plans Research 73

nDash

AUGUST 2, 2022

Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. You must have a well-planned and executed content marketing strategy to remain competitive. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Account Based Marketing 107

Account Based Marketing B2B Marketing Personalization B2B 107

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. We’d love to help!

Planning 98

Planning Ideal Customer Profiles B2B Marketing Allocation 98

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. The traditional approach in B2B is to segment the customer base ‘firmographically’ – based on size, activity, spend and so on.

Planning 120

Planning Marketing Plans Ideal Customer Profiles B2B Thought Leadership 120

B2B Digital Marketer

OCTOBER 28, 2021

How can you do B2B marketing differently? Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. One such way of doing non-traditional marketing is through book publishing. Instead of doing what is common, do what is uncommon.

B2B 98

B2B Work Management Class PR 98

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. But one question that many leaders and marketers have is exactly how much they should spend on a modern, high performance website.

CMS Development 121

CMS Development Cost Marketing Websites B2B 121

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. The traditional approach in B2B is to segment the customer base ‘firmographically’ – based on size, activity, spend and so on.

Planning 120

Planning Marketing Plans Ideal Customer Profiles Work Management 120

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Planning 49

Planning Demand Generation Marketing Plans Research 49

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

OCTOBER 15, 2021

Choosing a niche can differentiate a business from its competitors, increasing your success. Before developing a specific marketing tactic, it is helpful to define your audience based on a particular demand. Once you determine your target consumers, you can create a marketing plan catering to an unmet need.

Effectiveness 274

Effectiveness Planning Paid Search Agency Marketing Management 274

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

TaylorMadeIn KEW

OCTOBER 1, 2017

Three fallacies continue to dominate B2B marketing thinking. These fallacies are hindering our ability as B2B marketers to create and execute marketing that matters to our customers and our businesses. The marketing plan is the marketing strategy. The purpose of marketing is lead generation.

B2B Marketing 72

B2B Marketing Planning B2B Work Management 72

Marketing Insider Group

MARCH 18, 2021

Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. For B2B, you will likely target the C-suite and other decision makers. A successful social media marketing plan is about quality over quantity.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

The Marketing Blender

MARCH 2, 2022

Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Brand messaging and differentiation. Competitive analysis and market positioning. Marketing Review.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Launch Marketing

MARCH 20, 2024

Companies that invest in marketing see increased brand awareness, website traffic and lead generation. Having a deep understanding of target audiences, done by buyer persona research and creation, a key marketing fundamental, businesses can tailor their messaging and content to effectively reach audiences and make an impact.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? The Top 11 B2B Podcasts. B2B Growth. B2B Better.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

TaylorMadeIn KEW

OCTOBER 7, 2018

My last post introduced an 8-step framework with which to develop our marketing plans. In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. What is the purpose of marketing in B2B?

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

TaylorMadeIn KEW

DECEMBER 2, 2018

Why is this relevant for B2B marketing? We in B2B marketing have our own kind of marketing hysteria and we get so carried away that – just like with all these shopping bargains – we start to believe our own hype. My 2018 Christmas wish-list – B2B marketing top tips for 2019.

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. Segment Emails the B2B Way. In a 2019 survey, 11.2% Image Source.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

TaylorMadeIn KEW

JANUARY 14, 2018

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

TaylorMadeIn KEW

OCTOBER 29, 2017

That must mean we’ll soon be starting to see a trickle of what becomes a new year’s flood of marketing ‘top trends’ and ‘predictions’ for 2018, with the focus typically on an assortment of new tools, tactics and/or technology that every B2B marketer simply must have for the coming year. B2B MARKETING MYOPIA.

Tools 67

Tools B2B B2B Thought Leadership Planning 67

TaylorMadeIn KEW

FEBRUARY 25, 2018

Starting this week, I’m taking a mini-sabbatical from B2B marketing and I’m going travelling. What does this have to do with B2B Marketing? While I’m away I’ve decided to take a bit of a digital detox and go socially silent for anything that has to do with work and B2B marketing. I don’t have any answers.

B2B Marketing 79

B2B Marketing B2B Planning Marketing & Strategy 79

B2B Marketing Traction

JUNE 14, 2013

The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition. So, before you jump into social marketing, take a moment. Marketing Soapbox analysis b2b marketing results social media strategy'

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

Schubert B2B

JANUARY 22, 2018

I think that’s why I enjoy integrated digital marketing so much. All the parts work seamlessly together to help you grow your B2B business, connect with your audience and create a cohesive branding experience. Content marketing, SEO, web design…by combining all these tactics, you multiply the effectiveness of each one.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Pam Didner

SEPTEMBER 8, 2021

She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. Use that as a base to craft your marketing plan (here is my two-pager template ).

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Launch Marketing

JANUARY 24, 2018

Too many B2B organizations believe they can get by without having a marketing strategy. Whether it’s because they work in a niche market, their growth is based on referrals or they only see marketing as an expense with an uncertain Return on Investment (ROI). Furthermore, the demographics of B2B buyers is shifting.

Organization 49

Organization B2B Marketing Planning B2B 49

Fount Media

OCTOBER 11, 2021

Are you striving to be the king kong of the b2b world? This blog is a collection of 5 quick tips that will help you build your forte in the b2b world from scratch. Before working hard, you need to have a plan beforehand to define your goals. You have to run parallel with the new marketing trends. Build a framework.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Thought Leadership B2B Thought Leadership 40