Only B2B

OCTOBER 13, 2021

Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers. We can determine what the customer is interested in purchasing based on this information. Demandbase.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. B2B customers value personalized experiences and solutions that precisely meet their business requirements. Easy, right? Sidenote: AI is making trust even more important.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Demandbase keeps it simple. Demandbase has always helped teams detect early stage buying signals with anonymous company-level and known contact-level engagement.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. View Your Data Provider as an Ongoing Partner B2B data partnerships can’t be one-and-done purchases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. A successful lead nurturing program focuses on understanding the needs of prospects and providing them with the information they require to build trust, increase brand awareness, and maintain a connection until they’re ready to make a purchase.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? And with so many people working from home, direct mail simply does not make sense right now.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

JANUARY 30, 2024

In sales and marketing, regression models can be used to analyze customer behavior — identifying key factors that influence customer purchasing decisions. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is the host of the podcast B2B Marketing and More With Pam Didner. Before that, he founded Demandbase and practically invented the ABM technology category.

Account Based Marketing 84

Account Based Marketing ABM DemandBase Marketing Analytics Tools 84

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

SmartBug Media

APRIL 4, 2022

but what if you could know who is looking to purchase a solution that your company happens to sell? We’ve now established that intent data is an awesome way to help marketers and salespeople alike, but who are the top intent data providers and what can you do with those tools once you purchase them? Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. And so the conversation is shifting.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM is an intentional change of direction from conventional B2B. ABM responds to key challenges in B2B sales. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

JANUARY 14, 2021

For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. According to a recent Biznology survey, 82 percent of B2B decision-makers think that Sales reps are underprepared when they speak to them. Reaching buyers in the unknown, not just the known.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. Some quick ABM adoption data from the 2020 ABM Market Research Study ).

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. No wonder B2B pipelines are so under pressure.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track. Let us know!

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. Snapshot: Account-based marketing. Learn more here.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Profiling 101

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! b2b #b2bmarketing #b2bmarketing ♬ original sound – kardashianshulu Effective advertising is all about reaching the right people with the right message at the right time. appeared first on Demandbase. The post 5 Game-Changing Tips to Supercharge Your Ad Strategy and Boost ROI!

ROI 71

ROI Ads Allocation DemandBase 71

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

Engagio

SEPTEMBER 30, 2021

As the VP of Go-to-Market for Data Cloud at Demandbase, Asher’s gone on a bit of a personal journey to figure out what technographic data is all about, so I was excited to sit down and talk with him about what technographic data really is, how to collect it, and why it’s so important to businesses today. What is technographic data? “I

DemandBase 71

DemandBase Advertising Agencies Ideal Customer Profiles Account Based Marketing 71

Engagio

JANUARY 20, 2024

Jordan also talks about how marketers are leveraging streaming for both consumer and B2B advertising and how the economic downturn is impacting advertisers’ strategies. She also discusses building an AI chatbot and how it accelerates a customer’s purchase process. “We saw something really interesting.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. B2B firms no longer have room for Sales and Marketing to be out of sync. Start Small and Design for Scale.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data).

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71