The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. 5000 Fastest-Growing Private Companies in America Annual List. 233 in the Inc.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Unfortunately, we were seeing a really high CPC for our primary keyword target and as a result, a really high CPL. Did they request a demo?

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Demos : Number of MQLs that sign up for a scheduled demo. Account penetration percentage.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Metadata

APRIL 9, 2024

, strategic thinking (offer / audience / channel) and tactical chops (giff card campaigns, sales acceleration playbook) That’s why we decided to remove CS from our org altogether, and create a top 1% marketing services team, made exclusively for our customers, and formed by top b2b performance marketing talent. Demand generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Metadata

FEBRUARY 12, 2024

Get more high-quality leads. This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Focus on how you’re targeting your audience The key word here is “how.”

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” It’s time to un-gate your content, find new ways to measure content performance , and feed your B2B buyers the information they’re so hungry for when making purchasing decisions.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

PureB2B

MAY 30, 2022

Generating high-quality leads is the biggest challenge for B2B marketers, and converting those leads into customers is the second biggest. Most businesses with a good presence are going to see unqualified leads arriving on their site. 7 Ways to Improve The Quality of Your B2B Leads. 10-50 employees.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Sales Management 62

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Point

JUNE 20, 2018

Target account campaigns. Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign. Create alerts and a sales outreach strategy for salespeople to go after engaged contacts, and voila: an “ABM-ish” target account campaign.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Metadata

DECEMBER 20, 2022

We know that’s easier said than done, so we put together our B2B Paid Social Benchmark Report to dive into the best CTAs for different campaign objectives, optimal copy length, whether you should use image or video ads, and much more. In the simplest of terms, the offer is what your target audience gets in exchange for their click.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

JANUARY 22, 2024

For better or worse, AI and LLMs still face plenty of challenges, and according to Suzanne, some of the biggest ones are preventing the technology from becoming a mainstay in B2B marketers’ toolboxes. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? New targeting strategies.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B? Are Facebook ads a waste of money for B2B? Using bad targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B? Are Facebook ads a waste of money for B2B? Using bad targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Directive Agency

APRIL 21, 2023

CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. In that case, your conversion rates will be a lot lower than a market-leading vendor with a PLG motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform.

Cost per Lead 130

Cost per Lead Demand Generation Efficiency Demand 130

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Metadata

NOVEMBER 15, 2018

Maybe watching the Warriors actually win, but nevertheless, last Thursday was a great night for B2B marketers in SF. From providing insightful reviews of business tools, to hosting events like this, G2Crowd is constantly connecting and driving the B2B space here in The Bay. Request a demo today !

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The lead funnel is obsolete. Maybe demand generation isn’t broken. The reason?

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

Vidyard

JULY 28, 2016

Is your content keeping your target audience engaged? Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. Our team recently met with Travis Bickham, Demand Generation and Content Marketing Manager at a fast-growing technology company called Tradeshift. Hope to see you there!

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

Is your content keeping your target audience engaged? Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. Our team recently met with Travis Bickham, Demand Generation and Content Marketing Manager at a fast-growing technology company called Tradeshift. Sign Me Up! Sign Me Up!

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing Strategy Marketing & Strategy 50

Oktopost

JANUARY 17, 2024

Demand generation is not just about the journey. Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . Read 5 Ways to Ignite B2B Demand Generation and Achieve Customer Delight.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back. Imagine a future like this: 1.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

JUNE 9, 2020

That feeling of limitless possibility and opportunity when you, awesome B2B marketer, get your hands on a new thought leadership content asset. You envision a future and funnel full of quality leads, pipeline, and revenue. Adding a ton of tangible take-home value to decision-makers in your target accounts. Quick recap.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Metadata

OCTOBER 4, 2023

Internally, we leverage it for all of those reasons, but specifically, we seek to generate demo requests that convert to booked meetings and eventually qualified pipeline. TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Lead nurturing, or how content converts leads along a purchase path.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Exceptions to this rule occur when your offer is a demo or free trial, situations in which an extra dose of credibility helps sell the offer. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Marketing Insider Group

AUGUST 12, 2010

The request for better quality is made and sales wants to work with fewer and better leads that they can close. My advice is to B2B Marketers is to follow this natural ebb and flow. However, you must continue to nurture those leads that are not yet ready to buy. In fact in the long run it costs a lot more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Leadspace

DECEMBER 20, 2016

B2B marketing guru Matt Heinz has a great parable about selling drills. Too often, marketing and sales teams try to cut straight to the product demo. Who Is Your Target Customer? In order to generate more qualified leads, you’ll need to create a clear customer profile. What problem are you solving?

Top of Funnel 70

Top of Funnel Work Management Marketing Management Marketing Funnels 70

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52