The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. B2B marketers are focused on the short term, to their detriment. No wonder lead quality is such a pressing issue.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Ranking Lead Scoring 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly. Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available!

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. Being Data-Driven. Leverage Social Media Presence.

Lead Generation 102

Lead Generation Webinar Metrics Sales Qualified Leads Generation 102

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. We have a strong team of experts in email marketing services, let us help you upgrade your business a level higher. Drive more sales, and help build a community of loyal customers around you. OUR CULTURE.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Valasys

MAY 31, 2019

Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018. Marketo is known for its Marketo Engagement Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketing Nation. About HG Insights: HG Insights is a worldwide leader in technology intelligence.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. We have a strong team of experts in email marketing services, let us help you upgrade your business a level higher. Drive more sales, and help build a community of loyal customers around you. OUR CULTURE.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Lead Nurturing. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. This trend is also true in the B2B market. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. What is B2B Demand Gen for SaaS Companies?

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. We also have more than 6,000 followers on Twitter.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar. For a quick refresher, the webinar recording is now available to view on demand. Download the Definitive guide to Lead Nurturing to learn more.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 2. Blog – This plays a key role in lead nurturing and educating prospects.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Number three, break out each one of your products and services and get recommendations for each. All of these elements are an essential part of the SEO approach.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Inbox Insight

NOVEMBER 26, 2018

But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? Ready to build a better demand generation strategy? SEO vs SEM.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. sales leads for their team?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. E.g. “What do cycling and B2B sales have in common?”

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Adobe Experience Cloud Blog

OCTOBER 18, 2012

What defines a sales-ready lead? How does your lead qualification team prioritize their time? How will you implement lead nurturing for leads that are not yet ready? How will sales leads that don’t move forward get recycled? What service level agreements (SLAs) will there be regarding lead follow-up?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. But, for many B2B organizations the sales engine is not turning. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Inbox Insight

JANUARY 6, 2021

We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Is the B2B content marketing strategy still relevant in today’s digital demand gen space?

Demand Generation 90

Demand Generation Webinar Metrics B2B Thought Leadership Marketing & Strategy 90

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. White papers.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# B2B Voices , September 1, 2010 Image via CrunchBase. Setting up a B2B blog or a Facebook or Twitter [.].

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

NetLine

AUGUST 1, 2018

Featuring our own SVP of Audience and Product, David Fortino, and Valerie Riley, Director of Marketing for ITProTV , we dove into the data and real-world application of content syndication for lead generation. Data-backed insights into content consumption and demand on the NetLine Network. Want the whole shebang?

Webinar Metrics 40

Webinar Metrics ROI Work Management Marketing Automation Services 40

Single Grain

SEPTEMBER 11, 2019

The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. How to Write Lead Nurturing Content: 7 Proven Tactics.

Paid Content 111

Paid Content Top of Funnel Lead Ranking Lead Scoring 111