Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Will Facebook replace your B2B Marketing email system? Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin.

Buyer Personas 100

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Webbiquity

AUGUST 18, 2010

Though written primarily for sales professionals, SNAP Selling is equally valuable to b2b marketers who support their sales teams. Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling. Subscribe to the comments for this post? Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Of course you do, or you wouldn’t be reading this. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 13, 2010

The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better. It’s critical at this stage to recognize the different personas you’ll need to appeal to in crafting a content creation strategy. Share this on del.icio.us. Tweet This!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 10, 2010

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Share this on del.icio.us. Tweet This!

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Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

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Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

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Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

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Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

FEBRUARY 11, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. All rights reserved.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Supporting and retaining your best customers is always a good strategy especially when in B2B where a few customers account for a large part of your revenue. Email this to a friend?

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

NOVEMBER 22, 2010

She richly illustrates her points throughout with a variety of case studies from the B2B and consumer marketing realms. Plus, it’s a lot more fun to talk about airplanes, waypoints and flight decks than dogs and cows. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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Allocation Terms and Conditions Digg Paid Search Agency 100

B2B Marketing Savvy

SEPTEMBER 14, 2009

Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function. some rich-media new content (video clips, anecdotal short case study write-ups, a podcast or two). Assets would then be served into a promotional site (think Facebook Fan Page, corporate blog site, or the like).

Social Networks 40

Social Networks Traffic Advertising Agencies Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Views expressed are my own.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] link] Crushing the Myth of B2B Social Media [.] Social media strategy consulting details here.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

B2B Marketing Zone Posts

JANUARY 4, 2011

Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JANUARY 10, 2010

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land. Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Share this on del.icio.us.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Cultivating Your Customers.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.”

Resources 100

Resources Tips Blogger Social Media 100

seo.co

DECEMBER 8, 2020

Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong. Social Bookmarking sites (Digg, StumbleUpon, Delicious). In the end, it just doesn’t really matter whether he’s right or not; press releases yield benefits in many ways other than just inbound links. Interactive blogs.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share this on Bebo. Post on Google Buzz.

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