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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

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The New Brand Investments

Ambal's Amusings

Blog Modern B2B Marketing Twitter jonmiller2. In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Jon Miller.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Many BtoB organizations these days are spending time and money.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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AI and social media marketers in B2B marketing campaign

ClickZ

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In the B2B context, marketers can also use AI and transform the buyer journey. Well, no need to be anymore.