Why BANT No Longer Applies for B2B Lead Qualification
ANNUITAS
AUGUST 28, 2012
Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. We were quite successful in developing these programs for our clients and the leads were graded based on the answer to the BANT questions. Ultimately, this will produce a much more qualified lead than BANT.
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