PureB2B

MAY 30, 2022

61% of B2B marketers say that generating high-quality leads is one of their biggest challenges. If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. The only way around this is to prospect. Best Digital B2B Prospecting Strategies. It's not surprising.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Adobe Experience Cloud Blog

APRIL 7, 2011

by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Traditional methods like cold calling need to evolve with fresh and inventive B2B sales strategies in order to boost leads and overall sales revenue. Selling to Big Companies. By Michael T.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

ViewPoint

JUNE 15, 2012

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Proactive Value-Added Selling Needed Much Earlier in the Buy Cycle. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. The problem is, most leads in our marketing databases are cold. Social media allows us to identify interested prospects earlier in the buying cycle, long before they come to your website or open your emails.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80