Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. Measure traffic by company. Today they can.

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Demand Generation DemandBase Advertisements Advertising 100

Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence.

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Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

JANUARY 27, 2020

The sales cycle for B2B can be long and inefficient. Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Ten days later, the account team closed a deal.

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Traffic Account Based Marketing DemandBase Demand Generation 99

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

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DemandBase

SEPTEMBER 30, 2019

Account-Based Marketing (ABM). ABM impact on B2B marketers, sales teams, and ultimately customers is only now being realized. How would you build an ABM strategy, create a target account list, get organizational buy-in, initiate a pilot program, measure outcomes, evaluate technology? It’s not a new concept.

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Demand Generation Account Based Marketing ABM Marketing & Strategy 61

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

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ANNUITAS

OCTOBER 7, 2020

It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. But it’s still a platform, and as such, is in need of a broader demand strategy.

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DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Conclusion.

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Engagio

NOVEMBER 12, 2018

” Jessica Fewless , VP ABM Strategy, Field and Partner Marketing, DemandBase. Sales keeps changing the target account list – It is really hard to hit a moving target. So if Sales keeps moving accounts on and off the list, it is hard for your marketing to pack a punch! You did, didn’t you?

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Account Based Marketing ABM Demand Generation Urgency Marketing 91

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. Types of account targeting.

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DemandBase

OCTOBER 23, 2018

Meeting all of you and being able to have conversations in person about Account-Based Marketing is what we live for. See below for the top 5 B2B marketing trends we heard while on the road. According to a SiriusDecisions survey, 62% of B2B companies are beyond pilot mode and into a full ABM program. Have a group?

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Account Based Marketing Trends B2B Marketing DemandBase 78

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities.

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Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

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KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM. If you’ve never done an account-based marketing program before, it’s wise to start small.

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Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Companies will need to fight the 2020 digital exhaustion factor.

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DemandBase

MAY 21, 2020

Demand Generation. When we start working with companies, we often find that they have spent hundreds of thousands of dollars on martech but have never developed their ABM strategy. As Chris Golec says in his book Account-Based Marketing , “ABM uses technology, but it is ultimately a strategy. Demand Generation.

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Engagio

SEPTEMBER 20, 2021

If you would test the water before jumping in or test drive a car before you buy, then why wouldn’t you take the same approach when looking at the potential of overhauling your go-to-market strategy? We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target.

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Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What companies use account-based marketing?

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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DemandBase

APRIL 20, 2020

ABM certification is a good place to start; ABM was forged out of frustration with wasteful campaigns that “splurged” budget on companies that could never become customers. Certification also helps to build your professional brand as a B2B marketer—a win-win during these challenging times. Get ABM Certified for Free.

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DemandBase

FEBRUARY 10, 2020

It’s 2020 and with this new decade upon us, it’s time that B2B marketers adapt and switch their thinking. At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. Account-Based Marketing has become an essential part of the B2B marketing landscape.

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Engagio

OCTOBER 30, 2023

Companies are struggling to figure out how and where to use it best, and are wondering how to quantify the impact it will have. Let’s explore these studies and what they say about maximizing the benefits of AI in our B2B go-to-market (GTM) strategies. They also produced over 40% higher quality results compared to those not using AI.

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Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. Brandon is a growth and demand generation marketer.

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Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Refreshing!

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DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. A: We’re a B2B specialist agency that’s been operating continuously for 46 years. Is there room for it?

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PureB2B

MAY 8, 2019

We have seen entire companies build their stories on this model. Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle.

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DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Date: Tuesday, September 25. Are you keeping up?

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Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?

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Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We What a luxury! Data discovery. Then there’s communications.

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NetLine

JULY 1, 2021

In this blog, we’ll explore what content syndication is and how it works, why content syndication is beneficial for B2B content Marketers, and three misconceptions that give the practice a bad name. The Benefits of Content Syndication for B2B Marketing. How B2B Marketers Use Content Syndication to Generate Leads.

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Sales Management B2B Marketing Top of Funnel Work Management 52

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. Demandbase. Their predictive models rely on thousand of “company-level indicators.”

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Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too.

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Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Craig Rosenberg , Chief Analyst, TOPO.

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