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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. ” Wow, sign me up, right?

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Until now, most companies would need to leverage multiple disparate platforms to achieve this core functionality.

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Meet new Marketing Made Simple TV guests!

Fearless Competitor

Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. Jay Baer. JAY BAER / PRESIDENT. Greg Ott.

The Rise of the Marketing Technologist – Part 1

ANNUITAS

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. It shouldn’t be surprising when a by-the-numbers deployment hits some bumps when applied to your company, because every company’s needs and buyers are unique.

How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should

Act-On

Not long ago there was a media drumbeat of “B2C and B2B marketing techniques are merging.” Or you might have read that “B2B and B2C are passé, marketing today has to be P2P” (person to person). This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. You might even say we’re putting the “B” back in B2B. That’s changing.

Top 25 B2B Influencers Share Revenue Driving Tips

Radius

There is one common goal that all B2B marketers share: the need to drive revenue. To kick it off we compiled a list of the top B2B marketing industry influencers and asked them to tweet out their revenue driving tips. RevenueDriver tip #1: B2B firms thrive when focused obsessively on customers – use account-based marketing to get more obsessed. RevenueDriver tip: Build a team of fearless and relentless marketers that view marketing as the epicenter for revenue generation @radius. RevenueDriver tip: There is no more "B2B" / "B2C" We are all C2B.

4 Ways to Make Your Website More Personal

It's All About Revenue

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. B2B marketers clearly need to adapt to this trend, and work to engage buyers through more personalized Web experiences with custom messages and landing pages in order to engage buyers every step of the way.”.

4 Reasons Your CMO Will Love Marketing Automation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. You want to maintain consistency through your global demand generation efforts. But this has traditionally been more challenging for Marketing Execs than for Sales, because the act of Marketing can be seen as abstracted from the act of revenue generation.  The CEO may soon discover that the CMO is the best source of what the company should do to become more successful. Impact.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. The concept continues to gain traction across the B2B marketing landscape with new theories and conferences popping up every day. And for good reason. https://t.co/7DLsBxzgnO.

Bizible Joins The Account-Based Marketing Leadership Alliance

bizible

Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. The goal of this group is to demystify ABM technology and provide B2B marketers with education on how to create the right technology stack to scale and measure their efforts, something we care deeply about.

The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

Referring back to the Fournaise Group study I discussed last week, it’s clear that the C-Suite has not been impressed, “…CEOs feel Marketers…have forgotten that technology is only a support tool that does not create demand per se – only accurate strategies and campaigns pushing the right products, product benefits, content and customer value propositions do.”. Or does it?

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. This can happen via real time bidding for ads on external Web sites or on the client’s own home page.

Abandon Your Marketing Automation System!?

LeadSloth

The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Background.

Looking for Sales Leads? | Don’t Put Everything into the Social Media Basket

Fearless Competitor

B2B Demand Generation | Best Sources of Sales Leads. While social media may be the prettiest girl at the ball, this study done by demandbase shows that she’s not the best there. Compare that to social media – which generates only 3% of leads. But don’t starve your other channels to try to generate leads there. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”

Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Activate the intersection of marketing, customer services and sales to attract hotter sales leads.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite. tags: marketing automation software, Marketo Lead Management 3.0,