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| | IT'S ALL ABOUT REVENUE
NOVEMBER 21, 2011 4 Ways to Make Your Website More Personal
Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. B2B marketers clearly need to adapt to this trend, and work to engage buyers through more personalized Web experiences with custom messages and landing pages in order to engage buyers every step of the way.”.
| | THE POINT
OCTOBER 18, 2012 B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.
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| | LEADSLOTH
MARCH 22, 2009 Abandon Your Marketing Automation System!?
The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Smart or foolish?
| | IT'S ALL ABOUT REVENUE
SEPTEMBER 6, 2011 4 Reasons Your CMO Will Love Marketing Automation
by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. You want to maintain consistency through your global demand generation efforts. But this has traditionally been more challenging for Marketing Execs than for Sales, because the act of Marketing can be seen as abstracted from the act of revenue generation. The CEO may soon discover that the CMO is the best source of what the company should do to become more successful. Impact.
| | MARKETING INTERACTIONS
SEPTEMBER 29, 2011 B2B Websites NOT Great At Demand Gen
A new study on an often overlooked subject is fresh off the presses: Demandbase and Focus.com 2011 National Website Demand Generation Study. The B2B company website is growing in importance as buyers spend more time researching and selecting the information they use during a complex buying process. Isn’t that interesting? Thanks, Craig!
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.
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NUSPARK Targeting B2B Companies with Online Display and Social Media Advertising
| SUNDAY, OCTOBER 21, 2012
With all of the emphasis on search marketing and social media with regard to b2b
digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand
side platforms (DSPs). For this post, I’ll review the opportunity to target actual businesses and company
names. You’re targeting a very specific company
type and size, and want to minimize waste. You wish to nurture existing customers at these companies
, or reach out to new key influencers at target companies
. Really. . LINKEDIN. MORE >>
FUNNEL FOCUS Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
| MONDAY, AUGUST 30, 2010
We’d all like to have the knowledge to supercharge our demand generation
programs. In their section of The Quintessential Marketing Automation Guidebook , Sue Hay and Cari Baldwin discussed the importance of knowing your buyers and helping them get to know you through demand generation
programs executed with marketing automation tools. caught up with Sue and Cari recently and asked them to answer a few more questions about their demand generation
trifecta—Right Message, Right Offer, Right Audience. Using email, banner ads, direct marketing, tweets, etc., MORE >>
MODERN B2B MARKETING Social CRM: The Latest Evolution for Managing Customer Relationships
| SUNDAY, JUNE 27, 2010
The promise of social CRM says that companies
are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. Accessing sites like Demandbase
, LinkedIn and Jigsaw from the tools already in use. Social CRM: The Latest Evolution for Managing Customer Relationships was posted at Modern B2B
Marketing - Marketo Best Practices Blog. | [link]. Tags: Demand Generation
Lead Management Modern B2B
Marketing Modern B2B
Sales Social Media social crm MORE >>
FEARLESS COMPETITOR Looking for Sales Leads? | Don’t Put Everything into the Social Media Basket
| TUESDAY, OCTOBER 18, 2011
B2B Demand Generation
| Best Sources of Sales Leads. While social media may be the prettiest girl at the ball, this study done by demandbase
shows that she’s not the best there. Compare that to social media – which generates
only 3% of leads. But don’t starve your other channels to try to generate
leads there. Jeff Ogden ( @fearlesscomp ) is the President of the B2B
consultancy Find New Customers. “If more companies
listened to ( Find New Customers) a lot more would be sold.” MORE >>
B2B LEAD BLOG Demandbase API vs ReachForce Form Appending Solutions
| THURSDAY, MAY 16, 2013
or ReachForce? Landing page and web form optimization for B2B
isn’t just about conversions, it’s about speeding up marketing nurture and generating
more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase
API for forms? SmartForms appends a survey’s worth of B2B
data to leads at the moment of acquisition. There are notable differences between the Demandbase
and ReachForce solutions. Demandbase
vs ReachForce Match Rate. Demandbase
vs ReachForce Price. MORE >>
- Marketo Releases Marketo Lead Management 3.0 WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
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