Two Tools and a Tactician: Why B2B Marketing Departments Need More
Marketri
APRIL 4, 2024
This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do?” Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses.
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