ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Increased data volume is both a boon and a potential trap for data-hungry marketing organizations.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Strategic-IC

MARCH 24, 2020

B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. This crisis is not a marketing opportunity that any brand should seek to capitalise on. What B2B Marketers Should Be Doing Now.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. What is B2B SEO .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ANNUITAS

AUGUST 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% What’s happening?

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Leading solutions deliver unique capabilities to marketers that assist with this visualization. They also make it possible to outline the specific steps within one or multiple buyer journeys to visualize audience progress towards a deeper brand relationship. Example 3: A sample sports fan journey map.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. By understanding the key decision makers within target organizations, you can develop an ABM strategy that will yield maximum results.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. While a buyer’s journey is self-directed, clearly defining each stage helps power the health of your marketing funnel.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Marketing Insider Group

DECEMBER 18, 2013

What important content marketing stats did I forget: 33 Stats on The Future of Content Marketing. 60% of the buyer journey is complete before prospects reach out to vendors. ~ The Corporate Executive Board ( CEB ). Emotional marketing messages are twice as effective as promotional ones. ~ Content Marketing'

Stats 100

Stats Content Marketing Content Curation 100

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. This is an inside look at the state of Account Based Marketing. 1) Demand generation, 2) Account Based Marketing, or 3) A mix of both.”. How organizations are structuring their teams to support ABM.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

The Lead Agency

SEPTEMBER 19, 2019

The financial services sector is incredibly competitive, so when it comes to differentiating your business and attracting valuable prospects, marketing is crucial. “ 71% of financial services organisations plan to increase their digital marketing spend in the year to come.”

Service 54

Service Trends Paid Search Agency Planning 54

6sense

DECEMBER 16, 2021

Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%). Targeting Accounts Based on Buyer Journey Stage: Dynamically serve on-site messaging and content that educates and helps them take next steps.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Salesforce Marketing Cloud

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. I’ve seen brilliant heads of sales and marketing who aren’t able to make data-driven decisions because they don’t have visibility into the funnel. What causes a company to choose a competitor’s product?

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98

Top Rank Marketing

JULY 14, 2023

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S.

Top of Funnel 52

Top of Funnel B2B Marketing Budget Management Spending 52

Heinz Marketing

JULY 26, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Talk a little bit about that mind shift and that paradigm shift that you’re seeing in terms of how people are thinking about their marketing spend and ROI.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool has been designed to increase the ROI of B2B marketing teams. The tool will equip early adopters to realize a 37% increase in email open rates & 20% improvement in the return on ad spend.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Inbox Insight

SEPTEMBER 18, 2018

In fact 80% say ABM outstrips alternative marketing initiatives. But it’s not just the strategic focus that makes ABM advantageous, it’s the impact it has on unifying the entire buyer journey whilst also bringing together your sales and marketing divisions into one combined effort. What do we mean by Account?

Account Based Marketing 70

Account Based Marketing ABM Planning Demand Generation Agencies 70

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Marketing Insider Group

MAY 31, 2012

Inbound Marketing is approaching half of marketing spend: Strategic approaches to inbound marketing are now required to reflect the new buyer reality. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Hubspot

NOVEMBER 9, 2015

The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return?

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Especially in the world of B2B marketing, it seems it is!

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

ClickZ

AUGUST 26, 2020

30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. 55% of sales leaders are using intent data to grab in-market leads. Improve the Buyer’s Journey.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Contently

DECEMBER 14, 2022

Your content team is responsible for building a seamless narrative that naturally nurtures readers from the top of the marketing funnel throughout their buyer’s journey. Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. The end goal?

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Leadspace

APRIL 26, 2017

Between generating enough leads to keep things going (and keep your own head above the water), and taking your marketing to the next level? Companies need to be crystal-clear on their top objectives in order to maximize their marketing spend. “So it can be really easy to get distracted.”

Ideal Customer Profiles 97

Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

Full Circle Insights

FEBRUARY 28, 2021

That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. Performance-Driven Marketer’s Guide to Annual Planning. Top 5 Reports Sales Wants From Marketing.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Markempa

AUGUST 12, 2021

Step #1: Step in your customers’ shoes to build a buyer journey map. I’ve seen companies spend most of their budget getting people to raise their hands, but not enough toward progression. Marketers spend most of their budget getting people to raise their hands but not enough toward account progression.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Zoominfo

JUNE 6, 2023

Using technology to quickly dedupe data captured through the buyer journey provides a crisp look at consumer preferences and gives GTM teams the power to swiftly personalize the flow based on that information. AI-powered, customizable matching and data deduplication that ensures you have the best available data quality.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

OCTOBER 18, 2018

How to fix it: The short answer: Create content for leads at every stage of the buyer journey. According to Marketo , 93% of B2B companies report that content marketing results in more leads than traditional marketing tactics. I have buyer personas and clear business objectives, too.”.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

thePoint

OCTOBER 5, 2020

M%CAC (Marketing Percentage of Customer Acquisition Cost) – You can track the trend on marketing spend as part of the customer acquisition cost by adding up all the costs related to marketing and then divide that by the total cost of marketing and sales you previously used in calculating the CAC.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Work Management 52