Buzz Marketing for Technology
JUNE 9, 2010
At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.
Buzz Marketing for Technology
JANUARY 7, 2010
For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.
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Buzz Marketing for Technology
MAY 6, 2010
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440
Buzz Marketing for Technology
JANUARY 26, 2010
At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly. Tweet This! Share this on Facebook. Share this on Reddit.
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Subscribe to the comments for this post? Share this on Facebook.
Buzz Marketing for Technology
MAY 4, 2010
I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Why is Google Scared and What it means for B2B Marketing! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.
Buzz Marketing for Technology
JANUARY 5, 2010
B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Brands that fail to adjust will be left out in the cold. Tweet This!
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