WebMarketCentral

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How to Get Bloggers to Write About You

WebMarketCentral

Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. What really motivates bloggers to write about whatever it is they write about? It's bad for bloggers.

Blogger 20
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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? Among his conclusions: more content helps. Blogging helps.

SEO 20
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B2B Marketing Fast Fixes

WebMarketCentral

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). Revisit SEO Technologies, needs and customers change over time. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

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Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter).

Web 2.0 20
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B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0

Vendors 20
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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. Organic SEO vs. PPC? But it did nothing for the Saturn brand."

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%.