Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. link] Doris Juergens RT @jaybaer: Are You Growing Enough Voices [link] (More info on guest bloggers…must be summer!) Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . For bloggers/others, some also come with nifty metrics. Followformation : Launched 7/14, categorizes top Twitter users by area of interest (social media, tech, blogger, sports, etc). TinyURL.com.

Tools 40

Tools RSS Statistics Digg 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

DECEMBER 20, 2010

” I discovered I’m not alone with these sentiments after a recent humorous conversation with blogger Mark Schaefer , where he shared his experience of being trapped on a plane with only a hardback novel to read. I read through my search columns for quick nuggets of knowledge, usually about B2B marketing.

RSS 40

RSS Advertising Agencies Inbound Marketing Paper 40

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. You are becoming one of my favourite bloggers! a vote for integration) [link] [link] Sumo Group Great article Jay – as always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Savvy

NOVEMBER 16, 2009

As fellow B2B marketers, Agency-types and otherwise Social Media communicators, would love feedback – see the live blog and concept by going here. For various reasons, no promotion on the.com main company brand web sites, no PR on the advernture. Posted in Marcom for B2B, Twitter Tagged: Blogging, HPC, SC09.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. [link] jaybaer Seriously, you are missing the boat on the Double Down.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? But I need your help with the biggest change – the header. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. RECENTLY in B2B. Marketing/Comm/PR. Mix of B2B/Consumer. . --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Marketing/Communications/PR. B2B Publishing. Mix of B2B and Consumer Pubilshing. . --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Newest Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Im Jay Baer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. A high number of RSS subscribers is going to be your best Google indicator." Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

MARCH 23, 2017

” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. This is very much a B2B platform so if you are targeting the business community Slideshare is ideal.” ” — PR Daily. Showcase reviews: PR Daily. Content Distribution Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] link] Crushing the Myth of B2B Social Media [.] I have subscribed to your rss feed as well. The tactics that follow will then become obvious. Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Webbiquity

JANUARY 16, 2012

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Twitter 100

Twitter Tactics Tools Tips 100