Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Still asking if social media is worth the effort.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Instagram: Twitter’s Replacement. I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Instagram: Twitter’s Replacement. I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WordStream ) B2B PPC campaigns cost between $115,000 and $122,000 on average. emarketer ) In 2023, U.S. 99 Firms ) American adults use Twitter every day for an average of 34.8

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?)

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Martech Advisor

MARCH 13, 2020

The first step to doing this is tracing the user's purchase journey – do they conduct research on B2B publications? With an expected 90% penetration in this market by 2022, according to eMarketer, the growth will be remarkable," commented Yang, citing ManyChat's predictions for 2020. Is it a "Killer app" for marketing?

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

AUGUST 26, 2015

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. The mean half life of a link on twitter is 2.8

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ). Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ). Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) quot; That advice holds true today for B2B marketing content. They don’t have time.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Or that 73% of U.S. ” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100