Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. B2B buyer behavior continues to evolve. B2B buyer behavior continues to evolve. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. Watch the full interview to get all the insights you need to execute successful B2B ad campaigns.

DemandBase 71

DemandBase Practices Ads B2B Thought Leadership 71

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. With a thoughtful approach, she highlights the power of alignment, focus, and prioritization across teams to enable organizations to adapt quickly to changes.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. Check out the on-demand content today and learn more. Adrian Chang, Sr.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

OCTOBER 1, 2021

Join me and GM of Advertising at Demandbase, Gareth Noonan, on this episode of “ I’m Thinking of ” as we explore what life might look like in a brave new cookieless world. . Because of that, Gareth explains, Demandbase is switching from a cookie-based individual user view of the world to an account profile and context view.

DemandBase 71

DemandBase B2B Thought Leadership Ideal Customer Profiles Thought Leadership 71

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar. Zero waste.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

SEPTEMBER 22, 2021

Let’s assume that your main objectives are to drive demand and revenue (as they should be). B2B buyers are more likely to consider messages and offers that are relevant to their industry and unique pain points. In fact, B2B buyers expect these kinds of personalized experiences today. .

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Engagio

JANUARY 14, 2021

For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. According to a recent Biznology survey, 82 percent of B2B decision-makers think that Sales reps are underprepared when they speak to them. Let’s leave the guesswork out of the equation.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B news, trends, and how-tos about digital marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

MAY 26, 2020

Below is a sneak preview of some of our marketing experts’ thoughts. Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B news, trends, and how-tos about digital marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. And it doesn’t cost a thing. The power of LinkedIn is undeniable. A New Home for Valuable Content.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

AUGUST 27, 2021

Demandbase Selector interface in “Basic” Mode. Simple action sequence in Demandbase, including “Add Choice”. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

SEPTEMBER 9, 2020

While finding someone with fitting industry experience is a given, the following outlines relevant background for this position: Strong, proven leadership skills. Marketing competency in relation to demand generation, Sales enablement, revenue generation. In general, ABM leaders are: Seasoned, senior B2B marketers.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Engagio

NOVEMBER 19, 2020

However, this is not how many B2B marketers were trained to think. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. However, it’s important that leadership from both Sales and Customer Success be involved as well. content and offers).

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DemandBase

APRIL 2, 2020

Last week, our CMO Peter Isaacson published a 7 tips blog post to help B2B marketers think through how to adjust to the new reality—no live events to help drive pipeline, budget freezes or cuts, and general uncertainty in the marketplace. Thought leadership in action! Let’s hear it for Net Retention rates!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Marketing teams should warm leads by introducing the brand and providing thought leadership material. The Ultimate B2B Playbook.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore. SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

NetLine

MAY 1, 2018

Providing valuable insights for so many areas of sales and marketing, this event is designed to bring together thought leadership for six areas of revenue generating business strategy: Account Based, Sales Development, Sales Effectiveness, Marketing Ops and Tech, Sales Ops and Tech and Executive Leadership. And it begins!

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. And, all while demonstrating your organization’s thought leadership with the added bonus of third-party endorsements from your panelists. To generate demand for and awareness of your organization’s expertise and focus areas.

Webinar Metrics 66

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 66

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. And, all while demonstrating your organization’s thought leadership with the added bonus of third-party endorsements from your panelists. To generate demand for and awareness of your organization’s expertise and focus areas.

Webinar Metrics 58

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 58

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. His session, Humanizing Even The World’s Most Boring B2B Brands: How To Win With Empathy, Creativity… And A Little Humor , will challenge your interpretation of ‘humanizing’, which has become a bit of a marketing buzzword.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. Because it has been way more challenging than I ever thought.

Top of Funnel 45

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Some of the highlights and my thoughts are below. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Top Rank Marketing

OCTOBER 2, 2023

This year, B2B Forum by MarketingProfs (#MPB2B) is blowing the doors off with a killer lineup of B2B superstars. Some of these folks are practically synonymous with great B2B marketing, and they’re all in one place for three full days! So it’s always exciting when conference season comes around again.

Marketing Analytics Tools 119

Marketing Analytics Tools B2B B2B Thought Leadership Conference 119

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40