Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation. B2B buyers are still people.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

DemandBase

MARCH 17, 2020

As data gets bigger, the actionable insights B2B marketers have at their disposal also increase. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Currently, Self-Serve Targeting is only available through the Demandbase Early Adopter Program. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” We are glad the B2B Marketing team is here to provide just that. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

SEPTEMBER 15, 2021

At Demandbase we like to walk, run, jump, ride, and vacuum (to my family’s delight and my pets’ dismay) our way into STEPtember. COVID has changed the way that we do a lot of things, but at Demandbase we are fortunate that it hasn’t affected the way our employees turn up for fundraising. million USD per person over a lifetime.

DemandBase 71

DemandBase B2B Thought Leadership Thought Leadership Ideal Customer Profiles 71

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. (And Needless to say, he has some serious street cred in B2B tech.). The result: Demandbase One , the most comprehensive ABM platform in the industry.

DemandBase 71

DemandBase CPO Account Based Marketing ABM 71

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. Other “B2B advertising” providers rely on third-party ad tech that was originally built for B2C and they’ve retrofitted it for B2B. That’s not the case at Demandbase.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Aligning Around a Common Goal.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

MAY 21, 2020

Demand Generation. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. Establishing a best-in-class Account-Based Marketing practice should be on every B2B CMO’s must-do list. But how do CMOs know what needs to change to support this pillar of demand strategy?

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

MARCH 17, 2021

In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. ABX enhances every aspect of the buyer experience, throughout the B2B lifecycle, and dramatically out-performs simplistic ABM and traditional demand gen. Click on the image to open the PDF.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. What Is the Demand Unit Waterfall? The Demand Unit Waterfall is a powerful model.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Engagio

JANUARY 30, 2024

New product launches, performing marketing campaign analysis, forecasting customer demand, and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Clustering Model This model groups data points with similar characteristics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is the host of the podcast B2B Marketing and More With Pam Didner. Before that, he founded Demandbase and practically invented the ABM technology category.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For all the color and vibrancy of in-person events, digital marketing channels now hold the key to success for B2B marketers. Shift to digital marketing. SEO skills.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Contently

JANUARY 31, 2023

Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. B2B companies can also access customer sentiment data for their target market. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Content Marketing Paid Search Agency Planning 132

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. In B2B, we typically like to be a bit more discerning with audiences and when considering ABM, there’s often a need to think about personalisation too. For this, programmatic platforms can be highly beneficial.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

DemandBase 100

DemandBase Landing Pages Leads Lead 100

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. Now you cannot solve demand generation problems with quantity leads. Triblio is acquired by IDG. Source: MarTech Today. Flip the Funnel.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. I discuss the value of Demandbase’s B2B platform in this brief (under 5-minute) video.

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

DemandBase

JANUARY 27, 2020

The sales cycle for B2B can be long and inefficient. How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? We use Drift, a member of the Demandbase Partner Ecosystem, to give high-value accounts the opportunity to get answers through web conversations. It’s complex!

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). 3 Tips to Keep a B2B Ad Campaign Simple. B2B advertising budgets are alive and well.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Engagio

DECEMBER 2, 2022

This Demand Gen Report Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing. The post Stop The Insanity — Deliver Better Buyer Experiences Or Else appeared first on Demandbase.

DemandBase 62

DemandBase Advertising Benchmark B2B Sales Demand 62

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. What’s Up and What’s Next For B2B Marketing. Thorny indeed.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

MARCH 12, 2020

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. We’ve put together our key learnings from Demandbase’s 9th (!) Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52