Only B2B

JUNE 23, 2022

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. We will define each term and go through how they vary in terms of B2B sales in this blog article. Leads, prospects, and opportunities in B2B sales.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

Visitor Queue

DECEMBER 2, 2023

No matter the industry you are in, or where you are located in the world, as marketers we are always looking for new ways to increase sales. But, with the market constantly changing, it’s difficult to figure out where to invest your time and money in order to increase B2B sales.

B2B Sales 72

B2B Sales B2B Marketing B2B Marketing & Strategy 72

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 96

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 96

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. That’s enough for any B2B company to run with and give it their all. That’s enough for any B2B company to run with and give it their all. Or so you think.).

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep.

B2B Sales 180

B2B Sales B2B Zoominfo Marketing Prospects 180

B2B Digital Marketer

AUGUST 18, 2022

The Secret to Doubling B2B Sales with Minimal Personnel. One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients. 02:28 – Broken B2B Marketing System. 15:18 – What’s wrong with B2B automation sales today.

B2B Sales 98

B2B Sales B2B Enterprise Management Ad brokers 98

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

DiscoverOrg

SEPTEMBER 4, 2018

First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. Here’s how to manage so much winning, with 9 tips from our top sales closers. To make customers feel good about the sale, throw in three freebies, in this order: additional support. The Rule of Three.

B2B Sales 287

B2B Sales Work Management B2B Marketing Management 287

Zoominfo

AUGUST 5, 2020

But what is the key to c-suite sales? With employees that are seemingly un-contactable, how do you get around all of the obstacles in order to get to the prize at the end of the game? One of the key issues facing sales reps is their ability to get in touch with one of the elusive C-suite members. Who Is The C-Suite?

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. How can ABM velocity and penetration contribute to B2B Sales Acceleration? Reading time: 4 minutes.

B2B Sales 97

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 97

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Sana Commerce

FEBRUARY 7, 2023

When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Sales tax compliance is complicated enough independently, let alone when adopting a new sales channel , expanding to a new market, or both, it’s important to do your due diligence on the necessary processes.

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98

Sana Commerce

JUNE 27, 2023

In the world of B2B sales, you have to be able to understand and monitor key e-commerce metrics on your B2B web store. There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? How can you calculate cost per order?

CPO 52

CPO Order Cost B2B 52

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. Let’s explore this conundrum with nine tips from our top sales closers. To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount.

B2B Sales 191

B2B Sales Zoominfo B2B Work Management 191

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. Did you have specific buying requirements going into the initial sales call or meeting?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Research and find contact information?

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Conversica

JULY 27, 2022

What Is B2B Sales? What Is B2B Sales? Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. B2B vs B2C Sales. B2B vs B2C Sales.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Season-based sales coincide with occasions when consumer emotions are high.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Lead Forensics

MARCH 5, 2024

Streamline your call list If you are preparing a call list then ordering it logically, rather than alphabetically or similar, can help save you time by giving you a clear focus. For an easy win, the web is a fantastic resource for sales teams and has made it very easy to find information about just about anyone, so make the most of it!

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

Webbiquity

DECEMBER 9, 2019

Getting heavy-item order fulfillment right means following best practices and practical advice to keep your team and products safe at every step. Don’t let poor materials harm your sales, customers, partners, or reputation. Plus, some carriers may raise red flags if the way you package goods leads to problems on their end.

Fulfillment 189

Fulfillment Order Work Management eCommerce 189

Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. Revenue and sales leaders will need to adapt to an accelerated rate of change in buying behaviors. An unsettling time.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Everyone wants to believe it’s a science. Category interest — Middle of the funnel (MOFU).

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue.

Account Based Marketing 112

Account Based Marketing Spending B2B Marketing ABM 112