Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Whether you’re selling B2C or B2B, you’re still selling to a person. We have a motto here at Marketo, “ONE TEAM.” With sales enablement tools, marketing can disseminate new product messaging or updated go-to-market playbooks en masse. First of all, YouTube has proven that cats and dogs CAN get along.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Targeting and Personalization b2b Consumer' Share your process in the comments section below.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 16, 2011

See the view from Mission Control here or on YouTube , enjoy! Is it too close to our product to be considered valuable thought leadership? We’d love to hear your thoughts, so leave a comment below! was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What do you think?

Marketing Automation 48

Marketing Automation Automation B2B Thought Leadership Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. Distribution : YouTube, social networks, video ad networks.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Back to Erica.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Create thought leadership content. Provide insight into company & products/services.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Have you seen the changes to the LinkedIn Company Pages?

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Have you seen the changes to the LinkedIn Company Pages?

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. If your company has its own video production department, it doesn’t necessarily mean you’re in the clear.

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Repurpose webinars and establish thought leadership.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Onalytica B2B

JANUARY 18, 2017

Stewart Rogers – Director, Marketing Technology – VB Insight (a VentureBeat product). That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. #2: We got you.

Ad Building 40

Ad Building Branding Brand Identity Content Marketing 40

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Adobe Experience Cloud Blog

MARCH 23, 2017

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Share them in the comments below.

Lead Scoring 134

Lead Scoring Lead Ranking Optimization Video Marketing 134

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. In the professional services, expertise is your product and experience is validation.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Adobe Experience Cloud Blog

MAY 22, 2019

Instead, social media allows just about anybody to share their thoughts on a good or service. We live in an era where opinionated YouTubers and impassioned online influencers can make or break a product—in some cases, before it even launches. That means people who are ready to talk about your products and solutions.

Top of Funnel 134

Top of Funnel Demand Demand Generation Agencies Enterprise Management 134

Adobe Experience Cloud Blog

AUGUST 4, 2017

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. 92% of B2B marketers leverage LinkedIn over all other social platforms. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. Maximize Your ROI. Pew Research Center.

Social Networks 134

Social Networks Stats Branding Brand Identity 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2017

To stay the course, LinkedIn has been quickly improving its product and adding new features. I think this change is huge, not only for LinkedIn but for B2B marketers everywhere! According to Forbes , “native videos get 10x more shares than YouTube alone.” I would love to hear your thoughts!

Linkedin 134

Linkedin Marketing Management B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 1, 2018

She started by partnering with Hank Green, a YouTube science sensation who already had an avid following of young people—the same audience Emerson was looking to recruit. The post The Great Debate: Why Experimentation Matters to Branding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Branding 134

Branding Brand Identity B2B Thought Leadership Television marketing 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. A great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

For B2B marketers, where do they work and what are their responsibilities? What are their goals and how can your products or services help them achieve their goals? Do they have an interest in a particular solution or product? What are their challenges and pain points? Where are they consuming content? Create a Brand Voice.

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2016

You can have greater confidence you are providing your target audience with the message, offer, or product variation that is the best for them. Even the YouTube video has garnered over 11 million views after only one day. Comment below with your thoughts! Takeaway Tip: Test ahead of time. Get them pumped up.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Paid Search Agency Marketo 48

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100