Adobe Experience Cloud Blog

JUNE 28, 2017

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2B Tips and Tricks. B2B Tips and Tricks. Focusing on Converting Existing Opportunities Over Driving New Leads. two years ago to 6.8

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Analyzing which organic posts have performed well in the past is a good method for choosing which posts to promote. Social media. And with more than 2.3

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). We needed to focus our sales resources on the sales-ready leads, whilst not neglecting the longer-term opportunities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

Promotion 48

Promotion Resource Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 16, 2015

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Adjust the messaging on your ad, based on the segment you are targeting: For example, your ad copy and image will be different if you are targeting a B2B audience vs. a B2C audience.

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

JULY 12, 2017

Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers. The important part of learning from your customers and prospects is to let them lead the way. If you do, you will not be successful.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

MAY 31, 2017

However, the exponential growth of products, solutions, and applications in the B2B space have created a new type of a sales channel—one that resembles, something we’re all familiar with, an appstore. The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketo 115

Adobe Experience Cloud Blog

APRIL 5, 2016

At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. The ever foreboding challenge is finding and closing the ‘Glengarry’ leads, the ones that will guarantee conversions and revenue. In the B2B world, the notion of AIDA is key: A ttention. I nterest.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

For ultimate comfort leading to peak performance, be it a sprint or a marathon – enjoy 20% off on those Nike sneakers you left in your cart.” Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Write a press release.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Software: Marketo.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers. Snapchat.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Shout out to our great co-hosts, Gong and Marketo !). Dreamforce Exhibitors/Speakers, 2.)

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. We’ve obviously got a long way to go.

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck.

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. Demand generation/lead generation. Industry analysts.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It’s an asset in PR kits developed to promote new product launches. It provides a forum for company thought-leaders and visible employees. Marketo: What is Marketo? Informative. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Leads trickled in and then wasted away. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. In the lead-up to an event, there’s a lot of email competition and it’s all too easy for recipients to hit the delete button.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 25, 2018

Search engine leads have a whopping 14.6% You know how that can help your business generate passive traffic, leads, and conversions. First of all, Google owns YouTube so it’s in their own interest to promote video content. That trend will affect B2B marketers and B2C marketers alike. close rate. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Modern B2B Marketing Blog.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. Social media leads must be nurtured. Social leads are often not ready to buy and need to be nurtured properly. If a lead falls into a funnel and no one is around…. Inbound is not enough.

Social Media 48

Social Media Media Leads Lead 48

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

DECEMBER 10, 2008

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Landing Pages 48

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

JULY 5, 2012

In B2B marketing , the challenge is making your brand stand out amongst the noise. A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. Job Type (ie: Sr. Happy Syndicating!

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48