BDB

FEBRUARY 21, 2023

I s Artificial Intelligence (AI) the next type of thought leader? 4 Even though such material may sound like it was written by a person, AI-generated content is inevitably neither ground-breaking nor genuinely insightful because it lacks a foundation of genuine thought processes and sentiments.

B2B Thought Leadership 26

B2B Thought Leadership Thought Leadership Marketing AI B2B 26

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 346

Thought Leadership B2B Thought Leadership Research Practices 346

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

Zoominfo

OCTOBER 5, 2021

For example, Apple is issuing $2.5 For example, he’s invested in a number of tech startups, giving young and promising companies the opportunity to strive for Salesforce-level heights. But, we hope these examples illustrated how influential a successful business can be when they use that influence for good.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” That’s just the start.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 279

B2B Marketing Content Marketing B2B Thought Leadership Planning 279

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services

APRIL 29, 2024

For example, Vistage brings together CEOs from non-competitive companies. NeXco National promotes B2B networks with 250 vetted, professional members and 22 chapters. Attend virtual and in-person networking functions and take an active role in the organization. Become a guest, panelist, or speaker on webinars and podcasts.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level. The benefits of personalization are clear.

Account Based Marketing 107

Account Based Marketing B2B Marketing Personalization B2B 107

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 274

B2B Marketing B2B Thought Leadership B2B Thought Leadership 274

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Other businesses choose to find a thought leader to host their own podcast and sponsor them. Take NerdWallet , for example. That’s 30x the average of other channels.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. Perfect Your Message for LinkedIn Ads. Be Intentional with LinkedIn Ad Creative.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Heinz Marketing

JANUARY 26, 2023

What is category leadership? Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. You might be wondering: “ how this is different from thought leadership? How do you enhance category leadership?

Research 104

Research B2B Thought Leadership Thought Leadership Cold Calling 104

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. This commitment to inclusivity is not just a professional duty, but a personal passion.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. This enables marketers to deliver personalized messages at the right time through the most effective channels.

Cost per Lead 95

Cost per Lead Lead Generation CPL Generation 95

Heinz Marketing

FEBRUARY 13, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report “ and my guest is Ben Laws , EVP & Deputy U.S.

Top of Funnel 103

Top of Funnel B2B Thought Leadership Thought Leadership RFP 103

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 269

Digital Transformation Marketing AI Work Management Marketing Management 269

Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. Read on to get a straight-forward prospecting approach that focuses on authenticity, personalization, and efficiency. Therefore, it’s critical to personalize your connection request. Instead, add a personal touch to your request.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Heinz Marketing

MAY 19, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Why You Need To Be Part Of The Company Thought Leadership Trend” and our guest is Karen Tiber Leland , CEO of Sterling Marketing Group.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Paid Search Agency PR 117

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Or been on a dating show for… features?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. How is the face of B2B marketing changing? When younger companies try to mimic the authority and thought leadership of large incumbents, it can sound stuffy, condescending, and unearned — they end up talking at their audience instead of with them.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Contently

MAY 7, 2021

LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. But until now, you’ve only been able to publish them from your personal account. The ability to tell thought leadership stories natively on the platform.

Linkedin 144

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 144

Heinz Marketing

FEBRUARY 23, 2023

For example, AI and machine learning are transforming the way healthcare providers diagnose and treat patients, and marketing teams must be able to communicate the benefits of these technologies to their leadership teams. Prioritize Personalization Consumers are more informed than ever through independent research.

Advertising Agencies 103

Advertising Agencies B2B Thought Leadership Lead Ranking Business 103

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. We went from in-person events to virtual ones. A prime example was our 2020 hosted events plan. We will not be committing any budget to events that are planned to be 100 percent in person.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Walker Sands

MARCH 13, 2024

For example, learning how various roles and team members can complement one another is something newer that requires shifting perspectives and adaptation. Both professionally and personally, at the start of the year, I look to establish 3 or 4 key goals to accomplish throughout the year. How do you stay focused in your role?

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110