Contently

APRIL 23, 2020

The easiest way to make people feel good is to create high-quality content that educates and entertains them. Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? After that, LinkedIn is our biggest social channel.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Zoominfo

DECEMBER 19, 2018

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. Scroll through Lisa’s video library for some truly insightful and educational videos. What more needs to be said?

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind? For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 97

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 97

Zoominfo

OCTOBER 5, 2021

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. Scroll through Lisa’s video library for some truly insightful and educational videos. What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Integrated B2B

AUGUST 30, 2019

Public service announcement: this serves as a gentle reminder for why you set about adopting thought leadership in the first place. If you work in a B2B company and haven’t yet implemented a content marketing strategy with a thought leadership undertone, then you are way behind. Brand promotion rears its head.

Thought Leadership 40

Thought Leadership B2B Thought Leadership Advertising Agencies Copywriting 40

Content4Demand

DECEMBER 27, 2018

As you heard Alicia Esposito mention in her recent video about “naughty and nice” marketing trends, influencers in the B2B space aren’t always working at the same scale as some in the B2C world… But that doesn’t mean they’re not playing a significant impact. The Value of Thought Leadership. Inspiration Sampler Platter.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. Content marketing results happen slowly, over time.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

BOP Design

AUGUST 7, 2018

Yet, the title of this post is related to taking your digital B2B marketing strategy to print. To execute a successful B2B marketing strategy , you absolutely must have a well-defined digital presence that includes: a polished B2B web design. thought leadership content published in online industry publications.

Marketing Budget 48

Marketing Budget Marketing Agencies 2 Marketing & Strategy Marketing Strategy 48

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. Watch for prospects viewing your LinkedIn page or commenting on your insights.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Today, Dr. Pelè artfully combines his passions for music and education to help people close the gap between potential and performance. Dr. Pelè’s LinkedIn: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Heinz Marketing

MAY 16, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week I feature a new B2B sales, marketing or business leader here answering our very own version of “ How I Work ” questions. By Matt Heinz, President of Heinz Marketing. Location: Laguna Niguel, CA.

Work Management 49

Work Management Advertising Agencies Marketing Management Paid Search Agency 49

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

SalesIntel

OCTOBER 17, 2024

Women are shaping the future of B2B SaaS, driving innovation, and fostering growth with empathy and expertise. That’s why we’ve updated our Top 100 Female B2B SaaS Pipeline Pioneers list for 2024 —crowdsourced from over 100 B2B leaders in our space. At SalesIntel, we believe their impact deserves recognition year-round.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. What is a B2B Content Marketing Strategy? Why the uber focus on content?

Marketing & Strategy 125

Marketing & Strategy Webinar Metrics Marketing Strategy Top of Funnel 125

Sharpspring

JUNE 5, 2019

While LinkedIn is typically known as the social platform specifically for networking professionals, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate LinkedIn as their first choice for professionally relevant content. . Visual Content.

Linkedin 62

Linkedin Practices B2B Thought Leadership Best Practices 62

MLT Creative

SEPTEMBER 8, 2010

” We are all aware of Facebook, Twitter, LinkedIn, and FourSquare, but with a dizzying array of additional platforms, applications, and technologies, how is the marketer to find the right mix, in order to provide value to his or her organization? ” to “How is your company doing social media?”

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Brandpoint

MARCH 26, 2021

You might want to focus on key industry publications, websites or blogs to ensure your educational content is involved in important conversations that make your company an industry leader. Daily newspapers love these types of business stories with deep information and distinctive angles. And the rest: Wait a minute.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Ann Handley. . Nadya Khoja. Michelle Killebrew. Olivia Ross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Each section will also include quick links to navigate back to the top of the post. . . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. It’s not easy to replicate the Ahrefs model for B2B blog posts.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Varicent

APRIL 5, 2018

Today's conversation is with Tim Hughes , Co-Founder and CEO at Digital Leadership Associates, about social transformation and social selling. You are the Co-Founder and CEO of Digital Leadership Associates. Adam Gray (my co-founder and I) have set up Digital Leadership Associates to change the world. It's a broadcast mechanism.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

EMagine B2B Blog

MARCH 17, 2015

Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position. Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. As any marketer knows, educating your audience (for free) is immensely powerful.

B2B Thought Leadership 40

B2B Thought Leadership Business Aggregators Internet Marketing 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. Video’s a really practical and personal way to do this, to create those long-lasting relationships.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. Video’s a really practical and personal way to do this, to create those long-lasting relationships.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social media and leadership. Information sharing and education. 0160; Brian Solis , a thought leader on social media and author of Engage! 0160; Brian Solis , a thought leader on social media and author of Engage! in the 1960s. The end of human social skills?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Marketing Institute

AUGUST 24, 2018

Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. A collection of “big rock” content assets – in-depth projects that require more time, resources, and budget ­– helped LinkedIn own key topics. The guides have been translated into six languages.

Linkedin 76

Linkedin Search Marketing B2B Thought Leadership Class 76