Adobe Experience Cloud Blog
FEBRUARY 11, 2020
Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.
Adobe Experience Cloud Blog
NOVEMBER 11, 2016
To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. And don’t forget about distribution. Everyone can be a publisher, but in order to be a successful publisher, you have to build your own distribution channels. And there’s more to come.
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Adobe Experience Cloud Blog
JULY 20, 2009
The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.
Adobe Experience Cloud Blog
APRIL 6, 2018
It rarely fits neatly into spreadsheets, it generally defies quantification, it isn’t easily tied back to top-line metrics, and thus isn’t talked about enough in B2B. In the B2B world, few stories check all these boxes better than someone telling a story about how they were suddenly propelled forward in their career.
Adobe Experience Cloud Blog
JUNE 21, 2016
Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.
Adobe Experience Cloud Blog
FEBRUARY 4, 2019
So a great exercise is to compare the revenue distributions of different content types. The shape of the distribution will tell you how varied the returns are, and what revenue number content assets are centered around (i.e. We’ll cover this question below. the average).
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