Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. If you don’t know, you’re not alone.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. The goal is to ensure you’ll be the first provider they think of when the time is right.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Read on to discover our top five takeaways from the webinar. But every marketer knows that this is often easier said than done.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 194

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 194

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Launch Marketing

FEBRUARY 15, 2018

B2B buyers can get lots of information from provider websites but will typically need more to reach a level of trust that compels them to commit to one as a partner. Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. It requires a relationship.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation. B2B buyers are still people.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Clearly, webinars possess a lot of value.

Webinar Metrics 63

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 63

Parse.ly

JANUARY 28, 2021

With more digital content being produced than ever before, working with a smart, data-driven content strategy is crucial in attracting, engaging, and converting those valuable new customers. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Clearly, webinars possess a lot of value.

Webinar Metrics 60

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 60

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Biznology

MARCH 27, 2015

And in the past 6 months, I’ve added a new tactic to my program: webinars. We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving. I understand why many companies might be hesitant about doing webinars. It’s not easy. But here’s the problem.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. We’ve summarized the findings below on planning and promoting a webinar. Scheduling a Webinar.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. In fact, investments increase. There are no live events.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. So, here’s a look into Thomas’ process for producing webinars that attract leads. a social software company.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated!

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

SnapApp

JULY 13, 2018

Marketers love webinars. And it’s not hard to understand why: you have a captive audience for whom you are delivering so much value they’ve signed up to give you a whole hour of their day. But, like all things from blogs, to gated PDFs, us marketers all dove in on this new, shiny best practice and overwhelmed our audiences.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Know Your Audience. At what point do most others exit?

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. As someone specialized in Demand Gen, I have to ask myself hard questions. Final Thoughts. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return.

Social Media 174

Social Media ROI Media Brand Identity 174

SnapApp

APRIL 9, 2019

These days, it would be tough to find a marketer who doesn’t rely on webinars as part of their demand generation strategy. Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Close More Deals and Drive Revenue.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

Heinz Marketing

DECEMBER 11, 2020

The range typically includes from educational pieces to thought leadership to analysis reports in which people are searching to solve a given business problem. Why is Inbound Marketing important to B2B marketing? Because most people, when trying to solve a business problem, start by researching online. Webinar Strategy.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. The goal is to make your employees the public face of your company and encourage them to engage with your brand’s audience.

Content Marketing 271

Content Marketing Planning Webinar Metrics Content 271

SmartBug Media

JANUARY 18, 2021

This article isn’t about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies. Have a resources center for all of your blogs, e-books, webinars, and so forth.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Probably not. Full-funnel outcomes.

B2B 117

B2B Demand Generation Agencies RSS B2B Thought Leadership 117

Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal.

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136