KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Zoominfo

OCTOBER 5, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Segmentation: The key to understanding your target audience is finding out their unique pain points and where they find the necessary information about products or services that might solve them. Is there only one or many?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Look around for tools you might adopt that can automatically disseminate information on your behalf. Optimize tech tools.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. LinkedIn is more of a thought leadership platform. Most of your posts should be designed to provide your customers with useful information or help them solve a problem. Trade shows or events that your business will be attending.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Use your inside sales people or a B2B telemarketing service to follow up on the phone.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Quality. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Hinge Marketing

JANUARY 9, 2020

Yet, content creation is still a top priority for most B2B marketers. Are more people following you as a trusted thought leader? The project team was able to collect a lot of scientific information and Baumgartner became the first human to break the sound barrier without engine power. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. It’s simple, really. Our advice: see how the pros handle it.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Think about LinkedIn as more of a thought leadership platform. Here are some best practices for sharing content on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

SpotMe Blog

JULY 28, 2023

With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers. And finally, studies show that using event technology can increase planners’ productivity by 27% and increase attendance by 20%. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Quality.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Really excited. It’s going to take me a day.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Hinge Marketing

MARCH 25, 2015

Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations. Speaking engagements are also a great way to build credibility and establish thought leadership within your firm. Just as with your online publications, you need to be selective. On Google+ or LinkedIn?

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

thePoint

SEPTEMBER 10, 2019

The point I want to make is that demand-generation response is real engagement – a prospect willing to provide key contact information and perhaps even asking for direct contact – with content specifically designed to create this type of engagement. You can find plenty of web sources by searching for “B2B buyer journey.”

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 60

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

The Effective Marketer

MARCH 22, 2012

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. MQL to SAL: 66%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

Social Media 100

Social Media Media Social Networks Network Marketing 100

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Launch Marketing

SEPTEMBER 15, 2021

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Prior to attending any conference, trade show or summit, events should be scheduled and incorporated into your organization’s marketing plan. Pre-Event Marketing.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Outgrow

MARCH 24, 2023

Business in the age of AI-disrupting industries About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co So all of these need to be thought through before you can start executing it. How can you just ask bare minimum information so you have a form fill? That’s where I get all my information.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. So it is the idea of recognizing and building on the ideas of others.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual events typically require attendees to either pay for access or provide their personal information in lieu of payment. Conferences,” on the other hand, are predominantly educational sessions and keynotes.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

ATAK Interactive

JANUARY 3, 2020

Have you thought of and identified issues that need to be discussed? However, marketing meetings are not the same as leadership meetings. For B2B companies utilizing a CRM for demand generation, lead nurturing, and sales organization, this should be an easy report or pipeline snapshot. Do you have your quarterly goals outlined?

Paid Search Agency 103

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 103

ATAK Interactive

JANUARY 3, 2020

Have you thought of and identified issues that need to be discussed? However, marketing meetings are not the same as leadership meetings. For B2B companies utilizing a CRM for demand generation, lead nurturing, and sales organization, this should be an easy report or pipeline snapshot. Do you have your quarterly goals outlined?

Paid Search Agency 78

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 78

Launch Marketing

MARCH 8, 2023

You have probably heard the phrase, “content is king,” for many years now, but its message remains the same; the critical necessity of B2B content marketing. To successfully develop engaging B2B content marketing assets, keep these five things in mind. Download our B2B Content Strategies eBook for more!

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Prior to attending any conference, trade show or summit, events should be scheduled and incorporated into your organization’s marketing plan. Pre-event marketing. After the event.

ROI 50

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 50

Martech Advisor

JANUARY 16, 2020

Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. It could be a guest post, thought leadership piece, interview, or a rehash of an existing article from your website. Parting Thoughts. Content Syndication. Inbound Vs. Outbound Marketing.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

KoMarketing Associates

MARCH 15, 2018

There is always a new strategy to test or a new update that makes you question what you thought you knew. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Social listening is important to B2B marketers because: . Live Video.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

ATAK Interactive

JANUARY 3, 2020

Have you thought of and identified issues that need to be discussed? However, marketing meetings are not the same as leadership meetings. For B2B companies utilizing a CRM for demand generation, lead nurturing, and sales organization, this should be an easy report or pipeline snapshot. Do you have your quarterly goals outlined?

Paid Search Agency 60

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 60

KoMarketing Associates

JUNE 20, 2017

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. In order to do this, you’ll need to build a well-thought out B2B content strategy.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

Rev

OCTOBER 9, 2018

So when I spoke to someone in that position who raised concerns about going too far with revenue attribution, I thought there was wisdom in what he said. David shares his thoughts on achieving this outcome. Marketing was spending big to have sales reps attend trade conferences. David’s final thoughts?

Sales Management 113

Sales Management Top of Funnel Lead Ranking Enterprise Management 113