NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SWZD

JULY 9, 2019

The power of having a customer-first approach, clear metrics, and an independently branded thought leadership program for engaging senior leaders – we talk about these themes and more with Rebecca Stone , vice president of marketing at LiveRamp. Engaging C-Level Leadership. About LiveRamp. Ideal Customer Profiles.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

DealSignal

SEPTEMBER 2, 2020

Digital channels are the primary lifeblood of B2B sales and marketing programs right now. With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. Most effective digital marketing channels. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Digital channels are the primary lifeblood of B2B sales and marketing programs right now. With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. But the reality is different, especially for B2B marketers.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. 7 Marketing Channels to Focus On in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. ResearchCorp’s Demand Generation Adoption Survey.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Launch Marketing

FEBRUARY 15, 2018

B2B buyers can get lots of information from provider websites but will typically need more to reach a level of trust that compels them to commit to one as a partner. Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. It requires a relationship.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Zoominfo

SEPTEMBER 3, 2018

If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. Were you able to find the information you needed while using our product?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. Fans who aren’t able to view games in real-time rely on their apps and social networks to stay informed.

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. We started sampling different… These virtual conferences. Really excited.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Launch Marketing

SEPTEMBER 15, 2021

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Prior to attending any conference, trade show or summit, events should be scheduled and incorporated into your organization’s marketing plan. Pre-Event Marketing. Marketing During the Event.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Terminus

APRIL 23, 2019

The Terminus team are obviously believers and have been for a while, but this year’s wave of marketing conferences featuring ABM as a featured track reinforces that ABM is here to stay, and marketers are ready to go from pilots to mature practices. Personalization means more than merge-tags, but also requires thoughtful resource allocation.

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? Choose the right channels. Set clear objectives. Spot opportunities.

Research 251

Research Content Marketing Work Management B2B Thought Leadership 251

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Business-to-business (B2B) social media is a different animal. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. So it is the idea of recognizing and building on the ideas of others.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B!

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Salesforce Marketing Cloud

JANUARY 31, 2024

Tech sellers typically offer technological solutions to customers’ problems in the form of software, hardware, or information technology (IT) services. Many tech tools are multi-feature these days, however. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs.

Work Management 59

Work Management Marketing Management Cross-Selling B2B Thought Leadership 59

Inbox Insight

JANUARY 6, 2021

We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Thought Leadership (42%). distributing different content across multiple channels (28%).

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 96

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. Social for Lead Generation.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Vidyard

FEBRUARY 18, 2021

Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. B2B sellers will become experts at creating and engaging with video. In a digital-first world, we will see the following major recurring themes for 2021.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Online Marketing Institute

JANUARY 4, 2011

When speaking or presenting, record it on video and upload it to company YouTube channel. On your YouTube channel make sure you have optimized the video for search engines through tags, key phrase in the description as well as the link to your blog in the description section. Very inspirational, thanks for sharing your thoughts.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hinge Marketing

SEPTEMBER 29, 2022

As a result, there will always be value in meeting people face to face—or, in our new post-Covid world, by video conference. Your blog posts should focus mostly on challenges that your firm’s services can solve, though they can also be used to build thought leadership. The Top 10 Digital Marketing Solutions.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

KoMarketing Associates

JUNE 20, 2017

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. In order to do this, you’ll need to build a well-thought out B2B content strategy.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

Outgrow

MARCH 22, 2024

About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. His multi-award-winning career reflects his commitment to driving excellence and innovation in the telecom industry. Eduardo Pérez: I once thought that someone telling me that something was not possible was true. Eduardo Pérez: None.

Enterprise Management 52

Enterprise Management Network Marketing Work Management Marketing Management 52

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. And that’s a huge deal.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Below are tips for each channel. Although the platform gives you up to 60 seconds, the midway point is the sweet spot for Instagram’s busy, multi-tasking, often traveling audience.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

FEBRUARY 18, 2021

Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Top Five B2B Video Trends for 2021 Get the latest video trends report. B2B sellers will become experts at creating and engaging with video.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Outgrow

MARCH 22, 2024

About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. His multi-award-winning career reflects his commitment to driving excellence and innovation in the telecom industry. Eduardo Pérez: I once thought that someone telling me that something was not possible was true. Eduardo Pérez: None.

Enterprise Management 40

Enterprise Management Network Marketing Work Management Marketing Management 40

Vidyard

FEBRUARY 19, 2021

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. How Long Should Video Be on Digital Channels? Thought Leadership Video Length 4. Below are tips for each channel. Most marketing videos should be two minutes or less.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

ATAK Interactive

JULY 29, 2019

Your Leadership Message to attract. Anyone can see it without providing an email address or other information. These informative pieces are generally considered more basic than offers. Maybe it’s an in-person “pitch meeting,” maybe a conference call, maybe it’s a demo over screenshare. Your top collateral needs.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

ATAK Interactive

JULY 16, 2019

Your Leadership Message to attract. Anyone can see it without providing an email address or other information. These informative pieces are generally considered more basic than offers. Maybe it’s an in-person “pitch meeting,” maybe a conference call, maybe it’s a demo over screenshare. Your top collateral needs.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

ATAK Interactive

JULY 29, 2019

Your Leadership Message to attract. Anyone can see it without providing an email address or other information. These informative pieces are generally considered more basic than offers. Maybe it’s an in-person “pitch meeting,” maybe a conference call, maybe it’s a demo over screenshare. Your top collateral needs.

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

Adobe Experience Cloud Blog

AUGUST 16, 2016

However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable historical data to rely on, especially if you’re venturing into a new channel. With paid advertising, you directly pay the channel that you’re advertising on for access to their audience. Workforce Marketing: 10%.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48