Content4Demand

DECEMBER 27, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Value of Thought Leadership. 7 Surprising Stats About the Underappreciated Power of Thought Leadership. Think Small. Inspiration Sampler Platter.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Hubspot

DECEMBER 26, 2023

If you serve Gen Z or Gen X women, even though they’re less likely to be on X than millennial men based on the stats above, your message may never resonate with millennial men. What’s interesting is that the posts I interact with are often a blend of spicy, punchy, or downright funny hot takes and more in-depth thought provoking posts. "

Twitter 67

Twitter Optimization Tips Display 67

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. Twitter, Facebook, Linkedin, etc. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Heinz Marketing

NOVEMBER 11, 2019

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Was the leadership of the company prioritizing this? Was your CMO involved, you know, was the leadership of the company sort of prioritizing this? Was your CMO involved?

Sales Management 68

Sales Management Top of Funnel Account Based Marketing ABM 68

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

SnapApp

MAY 25, 2018

79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Lack of resources (staff, funding, time) is the biggest obstacle for 61% of marketers working on B2B lead generation. DemandGen 2017 Lead Nurturing & Acceleration Study ). HubSpot, Demand Generation Marketing Survey 2017 ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? B2B Marketing Insights From Kris Rudeegraap You’ll also find a complete transcription of Kris’ fascinating podcast episode below.

B2B Marketing 110

B2B Marketing B2B Ideal Customer Profiles Work Management 110

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. Case Studies. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

SnapApp

MAY 22, 2018

79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Lack of resources (staff, funding, time) is the biggest obstacle for 61% of marketers working on B2B lead generation. DemandGen 2017 Lead Nurturing & Acceleration Study ). . Content Marketing Institute ). . Integrate ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

Sprout Social

JANUARY 30, 2020

Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The SaaS customer journey is complex.

Webinar Metrics 93

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 93

Inbox Insight

JANUARY 6, 2021

We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Thought Leadership (42%). of B2B marketers saying multi-touch MQLs are part of their strategy.

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 96

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 LinkedIn Video Length. Make B2B videos on YouTube two minutes or less. Case Study Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

FEBRUARY 19, 2021

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. LinkedIn Video Length 1.4 Case Study Video Length 3.6 Thought Leadership Video Length 4. The earlier the stage, the shorter. The later, the longer.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

Not long ago, I wrote a LinkedIn article about this idea that my team didn’t love at first. I apologize in advance to any content marketers reading this, but according to SiriusDecisions , 60 to 70% of all content churned out by B2B marketing departments sits unused. I’m talking about marketing content. Order Matters.

Top of Funnel 133

Top of Funnel Content Marketing Content Paid Search Agency 133

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. ” This sounds like a case study for great content that was really marketed well. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. ” This sounds like a case study for great content that was really marketed well. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Vidyard

JANUARY 6, 2022

Stats Around Video Engagement 2.4.1 Stats Around Video Engagement 2.4.1 LinkedIn Video Statistics 3.4 Recommended Video Type(s): Thought Leadership and How-To 3.6 Recommended Video Type: Case Study 3.7 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 LinkedIn Video Length 1.4

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Views expressed are my own.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Martech Advisor

MARCH 11, 2020

And while the approaches for B2B and B2C marketing differ significantly, they both prominently rely on content marketing. Examples of content for MOFU include case studies, product videos, and webinars, product FAQs, datasheets, buyer's guides, etc. That's why organizations use content marketing to develop thought leadership.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Single Grain

APRIL 3, 2020

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * If you’ve been freelancing and already have testimonials/case studies from your clients, you can skip this step. Consider updating it with new stats, examples and case studies. and that they have proven case studies.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Vidyard

JANUARY 6, 2022

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Stats Around Video Engagement 2.5 Stats Around Video Engagement 2.5 LinkedIn Video Statistics 3.4 LinkedIn Direct Video Message 5.3

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

LEADership

JULY 3, 2013

Jamie is among my LinkedIn network of B2B executives who strongly advocates the power of innovation. He has often sent me a comment or a message via LinkedIn about his thoughts and experiences in the world of B2B lead generation. Introduces fresh thought leadership on issues. It doesn’t work!

B2B Thought Leadership 40

B2B Thought Leadership Peer-to-peer B2B Thought Leadership 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. How about in the B2B space? just didn't write my thoughts down above.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Sprout Social

OCTOBER 17, 2016

Quick Twitter Stats 310 million monthly active users. Quick Stats 1.65 You can group similar ads together and compare the stats for each variation. source ) LinkedIn LinkedIn is known as the social network for business. If you're in the B2B space, LinkedIn is a must. Quick Stats 9.8

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Walker Sands

OCTOBER 11, 2018

Think B2B videos have no place on social media? If your B2B brand is looking to produce more videos that perform well on social media, you’ve got options. An explainer video can help your B2B brand target top-of-the-funnel customers by addressing their most pressing pain points. Thought Leadership Video.

Social Media 40

Social Media Video Marketing B2B Thought Leadership Top of Funnel 40