ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Here's how the email growth progression was trending.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

BOP Design

AUGUST 19, 2019

These are just a few reasons why brand awareness matters for B2B marketing. Strategies to Build Brand Awareness. Below are 7 successful ways B2B marketers can build brand awareness: Build a Polished, Optimized B2B Website. Create Thought Leadership Content with Partners. Launch a Targeted PPC Campaign.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Salesforce Marketing Cloud

MAY 25, 2023

How product-led growth works in tandem with account-based marketing Account-based marketing (ABM) has long been a go-to B2B marketing approach that delivers results. In fact, 89% of B2B marketers use an ABM strategy right now. By combining the two strategies, your marketing will span the entire customer journey.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

markempa

JANUARY 19, 2015

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10: 6. For example, if you have a webinar, send them a follow-up email with more information.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

BOP Design

JUNE 26, 2019

What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. In this post, we’ll take it back to essentials and simplify what you need to know about B2B content marketing. Attracting new leads to your B2B website. Thoughtful articles.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Content Marketing Planning 100

Seismic

SEPTEMBER 21, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. You can watch the complete webinar on demand here: ? Now more than ever, marketing helps sellers focus on revenue-generating activities and acts as a vital conduit for company messaging, product updates, and case studies.

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115

SnapApp

SEPTEMBER 13, 2018

In a time when brand trust is at an all time low , it’s not hard to imagine why B2B content marketing is searching for a deeper way to connect with audiences to deliver messages that resonate. And successful B2B content marketing today hinges on a similar secret weapon: authenticity. B2B buying committees are increasing in size.

B2B Marketing 89

B2B Marketing B2B Thought Leadership Content Marketing B2B 89

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages. Table of Contents.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Zoominfo

DECEMBER 19, 2018

Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Featured Video: How to Ask for Help (The Right Way).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Aberdeen

MAY 19, 2023

In the world of business leadership, understanding the power of customer experience (CX) strategies is like having a secret weapon for success. However, they also value written research, videos, podcasts, and webinars to gain in-depth knowledge of the CX landscape.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. You may be asking, “But Alicia, I thought customer success stories should only be used for bottom-of-the-funnel content?” All three of these platforms feature some form of score as well as detailed commentary about their experiences.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

nDash

JANUARY 13, 2022

While tracking social media posts on a calendar app or spreadsheet might be helpful to some, adding a scheduling tool to that strategy makes life so much easier. Do you need a place to brainstorm ideas before adding them to your content strategy or editorial calendar? Check keyword clicks and keyword effectiveness. Add that to ClickUp.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). A: Content is hugely important.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Zoominfo

OCTOBER 5, 2021

Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. So, where do you start?

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Metadata

JUNE 16, 2021

So we’re teaming up with some of the best B2B marketers we know. Why do so many B2B landing pages fail to convert well? Whatever a B2B marketer writes, it’s copy. Thought leadership articles. It’s great when B2B marketers and campaign managers write copy for these assets. Yeah, why is that? Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

BOP Design

JULY 31, 2019

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Always assume the user coming to your B2B website knows nothing about your company. Professional Looking Blog and Thought Leadership Content.

Design 56

Design Effectiveness B2B B2B Thought Leadership 56

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B marketing, on the other hand, hasn’t kept up.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. intelligenthq ].

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100