Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. Closing deals in B2B was never easy – and is getting more complex each day. What is Insight?

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. How should sales handle leads that are not ready to buy?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Your buyers are shifting their attention to authentic content from people with similar views who they can trust in their buying decisions.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Adobe Experience Cloud Blog

AUGUST 4, 2015

Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification?

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Adobe Experience Cloud Blog

MAY 14, 2013

The buying process has dramatically changed–including the way we consume content and the way businesses connect with prospects and customers. Further, according to Forrester, 70% of a buyer’s evaluation is complete before they reach out to a salesperson. Thoughtful content. B2B Marketing Content Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Broadcasting 48

Adobe Experience Cloud Blog

MAY 10, 2016

Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. The day kicked off with Move with Marketo, an early morning, intense PiYo session. The day kicked off with Move with Marketo, an early morning, intense PiYo session. Digital Transformation for Tomorrow’s Marketer.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. To understand customer obsession, marketers first have to understand how buying has changed. Who is ready to buy? The challenges facing these marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. To understand customer obsession, marketers first have to understand how buying has changed. Who is ready to buy? The challenges facing these marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Honorable Mention: Bizible (a Marketo company), TimeTrade. Winner: Punch!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JANUARY 15, 2021

His friend made a deal with him – he’d buy a car they could share. Helpful, but also unrealistic in the context of a long B2B buying journeys comprised of dozens or even a hundred or more customer touchpoints. In time, Bizible emerged as the leading attribution solution for B2B marketers. We were still flying blind.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. Why it matters

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 15, 2021

His friend made a deal with him – he’d buy a car they could share. Helpful, but also unrealistic in the context of long B2B buying journeys comprised of dozens or even a hundred or more customer touchpoints. So, about ten seconds after we started using single-touch attribution, we realized its limitations in B2B marketing.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. Many professional services websites aren’t as good as the firms they represent.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Calculate conversion rates: At the end of the day, money talks.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Divulge interesting (and new) information to your consumer or B2B audience. It must also tell a story and answer a question that B2B or consumer marketers in your industry seek the answer to. These quotes will make your content more original, and you’ll have access to these thought leaders in your industry.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52