Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Typically, only 20% of the leads who walk into a business are prepared to buy products or services. 2. Streamline the Email Marketing Process.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Adobe Experience Cloud Blog

DECEMBER 6, 2016

A defined customer journey mapped to your business stages. This requires: Balancing marketing spend to also invest in building engagement, brand loyalty, and advocacy with current customers rather than just finding new ones. What types of content works the best for your business? What could you try that is new?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

Adobe Experience Cloud Blog

JANUARY 5, 2016

Reviews drive new business to both B2B and consumer businesses and help marketers build a strong online brand to attract prospective buyers and improve customer experience for existing customers. Cash in with a loyalty program. Cash in with a loyalty program. Listen to customer feedback.

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 11, 2016

Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. For many companies, their mobile website is the primary access point for their entire business–a virtual front door.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. Retention Marketing Is Outdated.

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Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do. For a comprehensive overview of customer nurturing for consumer marketers, check out our Definitive Guide to Customer Nurturing.

Effectiveness 48

Effectiveness B2B Thought Leadership Marketing & Strategy Enterprise Management 48

Adobe Experience Cloud Blog

JULY 6, 2017

An effective drip marketing strategy can nurture leads , drive conversions, increase customer satisfaction and loyalty, and make life easier for everyone—from your audience to sales to your marketing team. Consumer drip campaigns differ from B2B campaigns because the goals are usually simpler and shorter-term. What is Drip Marketing?

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Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Influencers can produce recurring content to demonstrate loyalty to products that they love. Next year, that number is expected to jump to 86.6

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

JULY 14, 2015

In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. In fact, just last month, Facebook announced that it is offering free beacons to retailers and businesses that are using its service as part of the company’s Place Tips initiative.

B2B Thought Leadership 48

B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

Whether you’re a seasoned salesperson or just starting out as a mighty business development rep, read on for four life lessons I learned in sales: 1. You’ll develop ninja-like observational and communication skills. Have you ever told someone something she didn’t want to hear, only to hear these two deadly words?

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2016

Why purchase an ad in a business publication when its readership doesn’t consist of your target audience? This can be as basic as providing engaging content that adds value to their business or lives or more complex, like customer advocacy programs. It’s like a flash sale…with cartoon animals. Be Contextually Relevant.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

Adobe Experience Cloud Blog

MARCH 2, 2015

So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. Please share your thoughts in the comments below. Marketing Automation b2b Consumer'

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Budget Programs B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2015

In fact, increasing customer retention rates by a mere 5% increases profits by 25% to 95%, according to Harvard Business Review. You have to constantly be out there winning your customers’ business over and over again each year, or someone else will. This is why you should engage them all equally using marketing automation!

B2B Marketing 48

B2B Marketing B2B Thought Leadership Work Management Planning 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Recommended Solution: Marketo. Know your customers and become intimate with their business needs before the initial contact. Monitor your customer’s business, career, social likes, and other public clues. Ask yourself: “Is my customer’s business better after working with my company and using my product?” Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 12, 2015

It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Webinar Metrics 48

Adobe Experience Cloud Blog

JANUARY 20, 2015

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Would you care about what they had to say? I couldn’t agree more.

CMO 48

CMO Skype Paid Search Agency Advertising Agencies 48

Martech

FEBRUARY 14, 2024

For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting hours. I thought it was a straight-up dirty word. Can “omnichannel” really be more than corporate hokum engineered to win business cases and close software deals? The word “omnichannel” always bugged me.

Top of Funnel 115

Top of Funnel B2B Thought Leadership Digital Marketing Funnels Thought Leadership 115

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Regardless of size, industry or geography, digital is a necessity for growth and business innovation today and beyond. Small Businesses are More Competitive.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Strategic-IC

DECEMBER 7, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI. Image: ABM Leadership Alliance. The above statistic from Marketo shows why. And rightly so.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. The survey revealed that business buyers and consumers have similar behaviors and needs.

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Strategic-IC

NOVEMBER 10, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI. Image: ABM Leadership Alliance. The above statistic from Marketo shows why. And rightly so.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Adobe Experience Cloud Blog

DECEMBER 8, 2017

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape is oversaturated in nearly every industry. Collaboration. Find a Specialty.

Conversion 134

Conversion Work Management Marketing Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

SWZD

OCTOBER 16, 2019

Jeanniey described how Mercer’s business is becoming even more strategic as the pace of global business change accelerates: “As we enter what Marc Benihoff calls ‘The Fourth Industrial Revolution’ and we are in this ‘Future of Work’ era, we are seeing that everything Mercer does is extremely strategic to many companies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Adobe Experience Cloud Blog

MARCH 14, 2015

Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. Come meet me in the Marketo Engagement Lounge , and attend my speaking session on Transformation Engagement Marketing, March 15 at noon. Modern Marketing b2b Consumer'

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

For the globe-trotting business person, this meant having emails delivered instantly to the palm of their hands. This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar. The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 13, 2016

In my experience as an ‎Enterprise Business Consultant, I’ve seen many customers adopt the tool quickly and create outstanding personalized website campaigns that extend to their other channels. For some B2B companies, vertical marketing is their bread and butter. Good Behavior Pays Off.

Personalization 48

Personalization Enterprise Management Account Based Marketing Verticals 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

Innovative B2B marketers are using surveys as the perfect complement to lead forms. What’s in a first name, last name, company name, business email, and/or phone number? If you’re not familiar with NPS, it’s pretty much the global standard for measuring and tracking customer loyalty. That’s where surveys come in.

Lead Generation 48

Lead Generation Customer Surveys Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 16, 2016

In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. Be authentic. Maintain an authentic brand profile and be consistent about it.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Adobe Experience Cloud Blog

DECEMBER 29, 2014

But, like any well-thought out campaign, part of your creation process should be identifying goals. Driving product engagement, especially in a subscription business, offers the organization the benefit of increased loyalty. Digital Marketing b2b Consumer' Please share them in the comments below.

Campaigns 48

Campaigns B2B Thought Leadership Buzz Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

Mapped Against Business Goals. It’s important that any content marketing campaign you develop a strategy for is mapped against core business goals. For example, I want to increase our traffic by X% is not a core business goal. I want to increase sales of product X is a specific business goal.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48